Free Shipping : Necessity or Margin Killer?
If you shop online, I’m sure you’ve been there: you find an item you really like at a decent price, you add […]
Tag: sales
My Take on the Idea of Value Proposition
People will buy products that solve their problems and/or make their life better. That is for me the main idea on what’s […]
When Can Companies Charge a Premium Price on Their Products?
Premium means more than just good quality. I remember going out with this girl a couple of years ago. She was really […]
6 Ways Technology Can Lead You to Massive Success
“Metaverse”, “Cloud Computing”, “Datafication”; these days, it feels like every other news article about business is trying to use as many technology […]
How to Not Get Crushed When Competitors are Slashing Their Prices
We have all experienced this. Sales that previously looked great start to decrease month after month. Is it because of lower customer […]
Don’t fall in the Trap of “Building Brand Awareness”
In the last few years, “brand awareness” became one of the most popular buzzwords in the digital marketing world. Every week, I […]
How Can Small Businesses Take Advantage of Economies of Scale? – Part 2
In the last article, we looked at how small businesses can take advantage of commercial, technical, and marketing economies of scale. But […]
Product Life Cycle : From Textbook to Real Life
If you have ever studied business, you’ve probably heard of this concept called Product Life Cycle(and if not, you’ll definitely hear about it again soon). It represents the phases that a product goes through from its birth to its death.
Ecommerce sales funnels – Part 2
In the first part of this article, we talked about the basic AIDA funnel. If that funnel was too theoretical to you, […]
Ecommerce sales funnels – Part 1
Let’s say you are single, and you are trying to meet your soulmate on a dating app. You see an attractive stranger, […]