Indonesia’s Ban on Social Commerce : The Impact on Consumers and Social commerce Giants

In addition to shrinking our attention spans, short videos are highly addictive, with the average TikTok user spending a whopping 95 minutes a day on the app. With this data in mind, it is no surprise that the recent TikTok ecommerce venture, TikTok Shops, is successful. But this success might be short-lived in some countries, with Indonesia very recently banning shopping transactions on social media apps.

Choice Hotel International’s Drip Pricing Controversy: The Strategy We All Love to Hate

Drip pricing strategies involve gradually revealing additional fees and charges to consumers as they progress through the booking or purchasing process. This tactic is heavily employed in the hospitality industry, and Choice Hotel International was accused of misleading customers regarding pricing. As a result, it becomes difficult for customers to figure out the true cost of a service or product.