François Maingret

Month: June 2024

Should You Participate in Amazon Prime Days?

June 25, 2024 /

As we approach July, I bet your LinkedIn feed is packed with guides on how to prepare for Amazon Prime Days. “This is the biggest day of the year!” they say. “Make sure you have enough inventory” or “Here’s how to optimize your listings” they’ll advise. While there is often good advice in these posts, the authors assume you are participating in Prime Days. Many entrepreneurs selling on Amazon believe they MUST discount their products during these few days. But should they really?

In this post, I’ll argue that not every business benefits from participating in Prime Days. Low margins, product positioning, brand image, inventory issues—there are many factors impacting a business’s interest in flash sales. So, let’s explore when a business should NOT participate in this event.

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Why Retailers are Launching Their Own Resale Platforms: The Case of Decathlon

June 19, 2024 /

I can’t help feeling angry when I see people throwing out perfectly fine products just to make room for new stuff. Not that I worry about them making easy money from reselling the items, but because of the waste of resources involved, especially when there are so many online resale platforms available. Many focus on fashion-related items, but we are starting to see more for other products. Only a few days after posting about Shein’s resale product, I read about the sport retailer Decathlon’s new resale platform for their products. And I thought, it is about much more than just pricing. Thinking about it, I can see many more reasons why companies are starting their C2C resale channels.

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Shein Under Scrutiny in the EU: Why Their Latest Feature Won’t Cut It

June 8, 2024 /

If you’re reading my content, you know my stance on the fast-fashion industry. Yet, I find it fascinating to observe dynamics between competitors, regulators, and customers. This time, the giant Shein is facing new regulations in the European Union. We can also hear industry experts in the US calling for changes regarding Temu and Shein, for example, on de minimis thresholds. This time, Shein is under scrutiny in the EU, and subject to new regulations. Let’s see what these new regulations are about, and why I think the recent measures Shein took in the EU won’t be enough to make their model more sustainable.

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TikTok Makes It Easier to Become an Affiliate: Good News or More Trouble for Brands?

June 1, 2024 /

Are you tired of hearing about TikTok yet? From articles on how TikTok killed our attention span to the potential security threat leading to a ban in the US, the Chinese social media platform keeps making headlines. We already know about its growing impact on American businesses through its influencers and shopping features. Social commerce is growing year after year, and we can expect the trend to continue following the latest news: TikTok lowers the threshold for content creators to become affiliates. Let’s see what this is about and how it will impact brands and consumers.

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