Hey everyone, I’m François, author of this blog.

Even though I have a background in engineering, I’ve always been passionate about business. I can’t remember skipping a single business class in college, not even on Friday mornings. After graduation, I got a job in Paris. Living in the suburbs, my commute was absurdly long, and I read tons of books to not feel like I was wasting my time. The book that stuck me the most was The Millionaire Fastlane by MJ DeMarco. I quickly realized that Ecommerce is a fantastic opportunity to scale a business and reach customers all over the world. I love the idea of using the latest technologies to sell physical products to customers, make their life better, while generating a good income. This motivated me to start my own small business, creating my brand of nootropics and health supplements.

Fast forward a few years, I now have experience in entrepreneurship selling my own products, but decided to work for a small but very successful US-based company and help them manage their Ecommerce department. I am also part of the University of North Texas college of Digital Retailing advisory board.

I was going crazy on weekends during the covid lockdowns, and I wrote a book to stay busy, Ecommerce 101 : All you need to start and grow a successful online business. Ecommerce 101 offers an illustrated tour of basic business and online sales concepts for building and developing an ecommerce business, from the idea formulation to its expansion.

Finally, I enjoy writing and learning more about business, so I created this blog to share some ideas. I had to cut some sections from my book, but instead of keeping them in a corner of my Google drive, I’d rather share them here. I hope you’ll enjoy it and the content of this blog can help you!