It is estimated that consumers will spend $12.2 billion on this year’s spooky season. This would be the highest amount ever recorded, and a massive growth of 8% compared to last year. It is interesting to notice that the increase over the last 10 years is similar to inflation between 2013 and 2023 (35% vs 32%), although most of the inflation happened in the last three years. Even accounting for inflation, consumers spent less in the last three years, but Halloween is still a very popular holiday. Customers are shopping weeks ahead. According to Phil Rist, Prosper Executive Vice President of Strategy “Younger consumers are eager to begin their Halloween shopping, with more than half of those ages 25-44 planning to shop before or during September.”
Today, we’ll discuss the allegations that Amazon shows favoritism towards its proprietary brands, and makes shopping confusing for customers by bloating search results with sponsored listings. This also impacts sellers bottom line, as they have to heavily invest on advertising if they want to drive sales
Having spent many years as a seller on Amazon in multiple countries, I was very interested to hear more about it. The lawsuit accuses Amazon of using monopoly power to push higher prices for consumers, overcharge its 3rd-party sellers, and stifle competition. I would like to go through the key parts of the lawsuit, and reflect on what can be done to improve the situation for all stakeholders, including customers.