July 29, 2024July 29, 2024Business strategy Levi’s Focus on DTC: Why I Think the Brand Has What It Takes to Be Successful Hot take: I think over 95% of businesses selling on large Amazon would fail miserably if they opened a DTC channel. Anyone […]
July 27, 2024July 26, 2024Marketing Transcript Extract – Interview With Abby Schommer – Choosing and Working with an Ad Agency If you missed my interview with Customer Chief Officer at RevScience Abby Schommer, you can find the full video of the interview […]
July 24, 2024July 23, 2024News Seller Support Shortcomings – How it Can Hurt a Small Business Last week, I came across a great article by Spencer Soper in Bloomberg (link below, I recommend reading it) about how Amazon […]
July 19, 2024July 26, 2024News Amazon Plans to Facilitate Direct Shipping from China: Are Temu and Amazon Two Sides of the Same Coin? Right before taking a vacation, I saw the news about Amazon planning to assist sellers based in China to ship directly to […]