Walmart’s Impressive Q2 Ecommerce Performance: Should Brands Prioritize Walmart or TikTok Shops After Amazon?
If there’s one underdog in the ecommerce world, it’s Walmart. Earlier in 2024, all eyes were on TikTok Shops. We also hear […]
Month: August 2024
Follow up on the TikTok – Amazon Partnership and Data on Social Commerce
Following my recent post about the TikTok-Amazon partnership, I did a little more research. I analyzed data from the PYMNTS report, “Tracking […]
TikTok Partners with Amazon – Sign of a Major Ecommerce Change or a Small Piece of TikTok’s Social Commerce Strategy?
Is there a better way to break our attention spans and budgets than a partnership between Amazon and TikTok? The king of […]
Etsy Launching Their Paid Insider Membership Program – Is This Enough to Help with Their Declining GMV?
What do you do when you want to increase your customers’ purchase frequency and lifetime value (LTV)? The current trend among retailers […]
New Flashy Ad Campaigns Won’t Always Fix Your Business – Why Ecomm Entrepreneurs Should Consider All 4Ps of Marketing
You’ve probably heard of the “Four Ps of Marketing.” If not, the 4Ps—Product, Price, Place, and Promotion—are the key elements that help […]