Ad Burden Isn’t Just CPC: What the Amazon FTC Lawsuit Is Missing
Amazon says the average cost per click on Sponsored Ads has, adjusted for inflation, stayed flat since 2019. At the same time, […]
Indochino Opens More Stores: Will Store Expansion Outrun the Customer Base?
Last month I wrote about Wayfair’s push into physical retail. The idea there was simple, some people won’t buy a couch without […]
Wayfair Doesn’t Believe Its Own Headline: Why Online and Retail Aren’t Always Competing?
Wayfair’s CFO Kate Gulliver went on CNBC in early August to talk about the company’s growth over the past couple of years. […]
When Your Channel Strategy Outlives its Usefulness : The Case of Dollar Shave Club
Back in my early days in the ecommerce industry, Dollar Shave Club was the case study everyone talked about. The mid-2010s were […]
Knowing When to Exit a Channel
Most books addressing ecommerce distribution are giving you a play-by-play guide on how to enter channels. Fewer are telling you how to […]
The Four Traps of Ecommerce Distribution Strategy
Distribution strategy is one of the most consequential decisions a brand can make, and one that I believe is not discussed enough. […]
Ecommerce News & Insights – Q1 2026
Channel sequencing: the order matters more than the mix I see a lot of newer ecommerce brands focusing on their channel mix, […]
Are We Really Surprised By Target Q3 2025 Results? Why Their Digital Strategy Doesn’t Work and What They Could Have Done Better
I remember only a few years ago the millions of memes about Target and how people would go there to buy a […]
Walmart’s Ecommerce Journey : From 2 DCs to 4,600 Micro-Warehouses
Following the news of Doug McMillon retiring, I thought of how far Walmart went in ecommerce with McMillon as a CEO. Today, […]
The Doll That Broke a Marketplace: How Shein’s Paris Scandal Exposes the Hidden Flaws of 3P Models
Since I am covering a somber story, I will not start with a provocative hook and dive straight into the article. In […]