I write about ecommerce as it actually happens
I’ve spent ten years in ecommerce, building my own brand, running channels for other companies, and learning most of it the hard way. This is where I write about what I know. Some of it’s strategy, some of it’s whatever’s on my mind that week.
Latest from My Blog
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Ad Burden Isn’t Just CPC: What the Amazon FTC Lawsuit Is Missing
Amazon says the average cost per click on Sponsored Ads has, adjusted for inflation, stayed flat since 2019. At the same time, every seller I…
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Indochino Opens More Stores: Will Store Expansion Outrun the Customer Base?
Last month I wrote about Wayfair’s push into physical retail. The idea there was simple, some people won’t buy a couch without sitting on it…
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Wayfair Doesn’t Believe Its Own Headline: Why Online and Retail Aren’t Always Competing?
Wayfair’s CFO Kate Gulliver went on CNBC in early August to talk about the company’s growth over the past couple of years. She explained that…