May 3, 2025Marketing SEO Isn’t Dead But It Isn’t the Only Game in Town : How to Prepare for the Rise of Generative Engine Optimization I remember that not so long ago, Google was the undisputed king of information online. You needed to know how to fix […]
February 5, 2025February 5, 2025Online sales Temu vs Amazon – By How Much is Temu Cheaper? If you ask your friends and family whether Temu is cheaper than Amazon, I guarantee everyone will say yes. But how much […]
January 4, 2025January 7, 2025Online sales The Returnuary Tragedy: Why Can Return Policies Make or Break a Business What do you do when the ugly sweater you got for Christmas doesn’t fit? Chances are, it’s pretty easy to return it—and […]
December 20, 2024December 20, 2024Online sales Other News From November 2024 Like every month, there are some other news pieces I didn’t elaborate on but still found interesting. I’ve shared my thoughts on […]
November 29, 2024November 30, 2024Online sales The 5 Most Common Ways of Product Discovery in Ecommerce
November 16, 2024November 16, 2024Marketing Online Thrifting in the Age of AI: How to Preserve the Treasure Hunt Experience My favorite thing about thrifting is the treasure hunt. You never know what you’ll find or how good of a deal you’ll […]
October 26, 2024October 26, 2024Business strategy Zombies and Witches Favor Online Shopping: How Spirit Halloween’s Online Strategy Meets Their Expectations If you live close to a large city, you’ve probably seen all these Spirit Halloween stores popping up recently. It’s impossible to […]
September 26, 2024September 21, 2024Interviews Interview With Leoni Parkinson – Debunking the Top 5 Myths of Digital Marketing
August 20, 2024August 23, 2024Interviews Interview With Malini Ratnam – Digital Retailing Program at the University of North Texas