Online Thrifting in the Age of AI: How to Preserve the Treasure Hunt Experience
My favorite thing about thrifting is the treasure hunt. You never know what you’ll find or how good of a deal you’ll […]
Zombies and Witches Favor Online Shopping: How Spirit Halloween’s Online Strategy Meets Their Expectations
If you live close to a large city, you’ve probably seen all these Spirit Halloween stores popping up recently. It’s impossible to […]
New Flashy Ad Campaigns Won’t Always Fix Your Business – Why Ecomm Entrepreneurs Should Consider All 4Ps of Marketing
You’ve probably heard of the “Four Ps of Marketing.” If not, the 4Ps—Product, Price, Place, and Promotion—are the key elements that help […]
Levi’s Focus on DTC: Why I Think the Brand Has What It Takes to Be Successful
Hot take: I think over 95% of businesses selling on large Amazon would fail miserably if they opened a DTC channel. Anyone […]
Transcript Extract – Interview With Abby Schommer – Choosing and Working with an Ad Agency
If you missed my interview with Customer Chief Officer at RevScience Abby Schommer, you can find the full video of the interview […]
Get Rich Quick by Teaching People How to Get Rich Quick
Note: This is satire, if you’re looking for legitimate business advice, this isn’t the right article for you. This is more of […]