December 7, 2021September 28, 2022Business strategy, Entrepreneurship How Can Small Businesses Take Advantage of Economies of Scale? As you probably already know, economies of scale are cost reductions that occur when companies increase production. When you open an economics […]
November 23, 2021September 28, 2022Entrepreneurship How Freelance Marketplaces Can Help You Build Your Business Earlier this year, I was talking to a student who told me she was considering starting a side online business to generate […]
November 13, 2021September 28, 2022Business strategy Product Life Cycle : From Textbook to Real Life If you have ever studied business, you’ve probably heard of this concept called Product Life Cycle(and if not, you’ll definitely hear about it again soon). It represents the phases that a product goes through from its birth to its death.
October 13, 2021August 4, 2022Online sales Ecommerce sales funnels – Part 2 In the first part of this article, we talked about the basic AIDA funnel. If that funnel was too theoretical to you, […]
October 12, 2021August 4, 2022Online sales Ecommerce sales funnels – Part 1 Let’s say you are single, and you are trying to meet your soulmate on a dating app. You see an attractive stranger, […]