SEO Isn’t Dead But It Isn’t the Only Game in Town : How to Prepare for the Rise of Generative Engine Optimization
I remember that not so long ago, Google was the undisputed king of information online. You needed to know how to fix […]
Category: Marketing
Online Thrifting in the Age of AI: How to Preserve the Treasure Hunt Experience
My favorite thing about thrifting is the treasure hunt. You never know what you’ll find or how good of a deal you’ll […]
Transcript Extract – Interview With Abby Schommer – Choosing and Working with an Ad Agency
If you missed my interview with Customer Chief Officer at RevScience Abby Schommer, you can find the full video of the interview […]
How Many Amazon Sales are Too Many? Why I Think Amazon Does More Sales Events than Ever and Why It Isn’t Sustainable.
As a kid, going to a fast-food restaurant was an exciting experience. After all, I didn’t get the chance to get a […]
Good-Better-Best Pricing Strategies
As the name implies, a G-B-B strategy aims to offer the customer multiple tiers of features for the same product or service at various price points. For example, if you book a flight, you can get the basic economy seat with five inches of legroom and guaranteed back pain after landing. Or, for an extra hundred dollars, you can get economy-premium seats with more legroom and a slightly better seat. Or if you’re feeling fancy and have money to spend, you can fly business class and have the best seats.
Pricing Strategies for the Ecommerce Entrepreneur
We previously talked about low-cost pricing and premium pricing strategies. But pricing is more complex than that, and getting the price right is one of the most important things in maximizing sales and profits. Different businesses have different products, customers, and competitive environments, so they need the best strategy for their business