What are Online Marketplaces?
The article below is an extract from my book Ecommerce 101. As the title implies, this is a book for people with […]
Category: Marketing
Not Every Company Should Offer a Fancy Unboxing Experience
If you’re anything like me, you get way too excited when you receive a notification telling you something you ordered was delivered. […]
When Can Companies Charge a Premium Price on Their Products?
Premium means more than just good quality. I remember going out with this girl a couple of years ago. She was really […]
How Does Sustainable Ecommerce Affects Your Bottom Line?
The other day, I ordered a pack of two bottles of a health supplement I wanted to try. Two days later, I […]
Social Factors and Business Opportunities for Ecommerce Entrepreneurs
I recently purchased a Fitbit watch, and I fell in love with it. I now spend more time tracking my heart rate […]
Don’t fall in the Trap of “Building Brand Awareness”
In the last few years, “brand awareness” became one of the most popular buzzwords in the digital marketing world. Every week, I […]