Ecommerce News & Insights – Q1 2026
Channel sequencing: the order matters more than the mix I see a lot of newer ecommerce brands focusing on their channel mix, […]
Category: Business strategy
Are We Really Surprised By Target Q3 2025 Results? Why Their Digital Strategy Doesn’t Work and What They Could Have Done Better
I remember only a few years ago the millions of memes about Target and how people would go there to buy a […]
Walmart’s Ecommerce Journey : From 2 DCs to 4,600 Micro-Warehouses
Following the news of Doug McMillon retiring, I thought of how far Walmart went in ecommerce with McMillon as a CEO. Today, […]
The Doll That Broke a Marketplace: How Shein’s Paris Scandal Exposes the Hidden Flaws of 3P Models
Since I am covering a somber story, I will not start with a provocative hook and dive straight into the article. In […]
Amazon Prices Are Up This November: Tariffs Are Only Part of the Story
When I shop on Amazon these days, I sometimes notice the sticker shock on some items. That protein powder I grab monthly, […]
Think Your Product’s Too Boring for Ecommerce? Meet WD-40
When we think of successful ecommerce brands, flashy images pop into our heads: trendy clothes from Gymshark, elaborate skincare serums bought on […]
Who’s Steering the Ship? Why Brands Have Less and Less Control Over Ecommerce Customer Touchpoints
When I built my first brand, I saw it as my creation, something I would have full control over. But it did […]
Zombies and Witches Favor Online Shopping: How Spirit Halloween’s Online Strategy Meets Their Expectations
If you live close to a large city, you’ve probably seen all these Spirit Halloween stores popping up recently. It’s impossible to […]
New Flashy Ad Campaigns Won’t Always Fix Your Business – Why Ecomm Entrepreneurs Should Consider All 4Ps of Marketing
You’ve probably heard of the “Four Ps of Marketing.” If not, the 4Ps—Product, Price, Place, and Promotion—are the key elements that help […]
Levi’s Focus on DTC: Why I Think the Brand Has What It Takes to Be Successful
Hot take: I think over 95% of businesses selling on large Amazon would fail miserably if they opened a DTC channel. Anyone […]