Levi’s Focus on DTC: Why I Think the Brand Has What It Takes to Be Successful
Hot take: I think over 95% of businesses selling on large Amazon would fail miserably if they opened a DTC channel. Anyone […]
Category: Business strategy
The Difference Between Counterfeits and Dupes – And How These Products Impact Brands
But counterfeit items aren’t the only type of intellectual property (IP) concerns brands have. We have seen the concept of “dupes” getting a lot of traction on social media recently. And the difference between counterfeits and dupes can be a little tricky to understand. Are dupes legal or is it a fancy word to designate counterfeits?
Understanding the difference is especially important for brands in the fashion or skincare industry, but I believe that dupes could expand to other industries as well. Let’s try to clarify what the difference is, and how it impacts brands.
Selling Private Labeled Items from Alibaba on Amazon Is the Fast Lane to Failure
I recently saw an intriguing article in my recommendations. It was a guide on how to find products on Alibaba to resell […]
Chewy is Losing Customers : Can the Ecommerce Giant Surprising Strategic Move Help Them?
When I moved to Texas from France, I was surprised to see this many dogs when walking around. I thought every other […]
How Much Power Do Consumers Have Over Your Business?
Every company claims to be “Customer-centric”, and claims to make customer satisfaction their priority. Of course, everyone wants to keep their customers […]
Who is Your Target Customer?
I see the value proposition as the cornerstone of a successful business, something I often go back to when I discuss important […]
Examples of How the Legal Landscape Affects Online Businesses
Remember when the ecommerce world was the Wild West? Back in the early 2000s, when companies could collect any data they wanted, […]
Ecommerce Rivalry Unveiled: How to Navigate a Competitive Environment
In the grand theater of ecommerce, competition takes center stage, keeping the audience on the edge of their seats. But not every performance is a heart-pounding Shakespearean tragedy. Each business has its unique script, stage, and actors, and the intensity of rivalry among competitors can vary dramatically.
From Likes to Sales – Why Social Commerce Can’t Be Ignored
Have you ever been scrolling on your Instagram feed, seen a picture of a model wearing a pair of shoes you really […]