Category: News (Page 1 of 4)

Is Walmart Marketplace Catching Up on Amazon? A Short Case Study on a Specific Category

If you missed the big news about Walmart this month, here it is: their earnings surpassed expectations, and the company hit a major ecommerce milestone with $100 billion in sales last year.

This announcement prompted many ecommerce managers and executives (I certainly did) to reflect on their strategy regarding Walmart.com and if their plan was appropriate. 

It is true that overlooking Walmart is easy these days. Amazon is still the king in the ecommerce realm, and flashy new entrants like Temu or Shein are being extremely aggressive in their marketing. And Walmart is in this awkward space where its ecommerce operations are too big to be completely ignored, but too small to be a company’s main focus (I get approached by Amazon agencies every day, but they very rarely mention Walmart). 

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Target Considers a Paid Membership Program : What is it About and Should Ecommerce Professionals Care?

For some people, going to Target to buy a loaf of bread and returning with $300 worth of clothes and home decor is a familiar scenario. The addiction to Target is real and might become more intense for some. Bloomberg reports that the company is considering offering a paid membership program as early as this year. Should they launch it, this program would be another competitor for Amazon Prime, Walmart Plus, and Costco memberships. However, Target is late to the party, many years after its competitors. Would proceeding with the project make sense for the company, or would it be doomed to fail? Ultimately, should e-commerce entrepreneurs keep an eye on this program?

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Forget Gen Z: Why Boomers are Obsessed with Shopping on Temu

When I first heard about Temu, my knee-jerk reaction was to think it would be a Shein for random items, from kitchenware to toys. I also thought the target audience would be similar, Gen Z, especially after I saw some young influencers showing off their “Temu hauls” on TikTok. 

Recent reports proved me wrong: Boomers placed on average 5.6 orders last year on Temu, while Gen Z only ordered 2.6 times.

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Rufus Unleashed: Amazon’s New AI Assistant and What It Means for Your Business

In the last couple of months, we’ve been hearing about AI all day, every day. Everyone and everything claims to be using AI these days. Marketing tools, dating assistants, deep fake scams, you name it. I think no one was surprised to hear about Rufus, the latest generative AI-powered shopping assistant, recently introduced by Amazon. 

My first reaction to this announcement wasn’t how this would help me as a consumer, but how this would impact my work as a marketer. We are still in the very early stages of this adventure, but we can already do some guesswork. Let’s quickly review the announcement, then try to imagine what the implications are for the millions of businesses selling on Amazon.

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Temu Opens to US and European Sellers : Extra Revenues or Major Headaches?

Have you found yourself needing a toaster-shaped desk lamp? How about a $1.28 keychain stapler? Or a 200-pack of men’s ankle socks? If so, I’ve got you covered. Temu has it all, and quickly became one of the most downloaded shopping apps in the US, offering millions of relatively inexpensive products shipped directly from China, targeting low-income Americans.

In recent news, Temu announced they would open their marketplace to US and European sellers. While this sounds like an obvious way to expand their operation, this information surprised me and made me wonder about Temu’s long-term strategy. Will they still pursue low-cost items, or are they attempting to diversify their offer?

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A Fitting Room in the Post Office?  Why La Poste Latest Experiment Can Make Sense in Some Areas

I recently saw a news article about a surprising innovation in my home country: fitting rooms at the post office. What does fashion have to do with shipping packages? You guessed it, ecommerce returns. Why would I want to change and try on clothes in a post office? Well, in some cases it could make sense. Beyond the unique aspect of this move, I thought it was a good reminder of why local specificities still matter in an ever more connected ecommerce world.

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TikTok Shop Increases Referral Fees – Who Will Lose The Most?

If you’re selling on TikTok Shop, or if you consider doing it, you’ve probably heard the big news: Referral fees will increase from 2% to 8% per transaction. TikTok Shops will also cut some of the subsidies they previously offered. While some immediate reactions following the announcements were dramatic, with people claiming the death of TikTok Shop, I feel that most people still see the platform as a viable channel.

My opinion is that TikTok Shop is a unique channel, with a strong value proposition. The lower fees were a tactic to increase the number of sellers on the platform and grow the marketplace. However, it isn’t for every business and some will be more impacted by the new fees than others. I also believe that the importance of the subsidies cut was downplayed, and will have significant consequences this year.

Let’s see how these fees compare with other marketplaces and what I think will be the consequences for businesses.

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The Fall of Zulily and Why Shifting Customers Expectations Can Kill Once Booming Businesses

Back in December, several Linkedin posts caught my eye: these were about Zulily laying off part of their workforce, updates by former employees. I have heard of the company and knew it was a significant player in the ecommerce space, but I did not know they were going through a rough time. My initial thought was that they were merely downsizing, like many other tech companies over the last couple of months. 

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Holiday Countdown: How Retailers Manage Customers Expectation When Shipping Orders

As we get closer to Christmas, many of us prefer to order our presents online and skip the long lines in grocery stores. I make the same mistake every year, waiting until the very last minute to start shopping. And every year, I ask myself the same question: Will my stuff be delivered before Christmas?

For businesses, the holiday season is often a very important time, and setting the right expectations for customers while maximizing sales is key. Let’s take a look at how big retailers do it, what we can learn from them, and what the best practices are.

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