Why Do Customers Abandon Their Cart and Why Some Retailers Might be Leaving Money on the Table?
Having a customer abandon their cart during checkout is like running a marathon, but spraining your ankle a few yards before the […]
How Many Amazon Sales are Too Many? Why I Think Amazon Does More Sales Events than Ever and Why It Isn’t Sustainable.
As a kid, going to a fast-food restaurant was an exciting experience. After all, I didn’t get the chance to get a […]
Ecommerce and Social Media are Fueling the Ultra-Fast-Fashion Machine – Can the Same Technologies Also Save Us From it?
In a previous article, I wrote about ultra-fast fashion, specifically on how France is trying to limit its impact on the environment […]
How Much Power Do Consumers Have Over Your Business?
Every company claims to be “Customer-centric”, and claims to make customer satisfaction their priority. Of course, everyone wants to keep their customers […]
Who is Your Target Customer?
I see the value proposition as the cornerstone of a successful business, something I often go back to when I discuss important […]