“What About Shein?”
I don’t think tariffs alone will be enough to kill Temu, and I’ve written about how the company has adapted. But there’s […]
Tag: sales
How Many Amazon Sales are Too Many? Why I Think Amazon Does More Sales Events than Ever and Why It Isn’t Sustainable.
As a kid, going to a fast-food restaurant was an exciting experience. After all, I didn’t get the chance to get a […]
Holiday Countdown: How Retailers Manage Customers Expectation When Shipping Orders
As we get closer to Christmas, many of us prefer to order our presents online and skip the long lines in grocery […]
2024 Amazon Fee Changes: What You Can Expect to Pay Next Year
If you’re selling on Amazon and plan to continue doing so next year, I advise you to stock up on aspirin. Amazon […]
Black Friday 2023: Record Sales and Shifting Consumer Trends
I remember watching videos of people rushing through the store and fighting for flat-screen TVs on Black Friday. Fortunately, when I was […]
Indonesia’s Ban on Social Commerce : The Impact on Consumers and Social commerce Giants
In addition to shrinking our attention spans, short videos are highly addictive, with the average TikTok user spending a whopping 95 minutes a day on the app. With this data in mind, it is no surprise that the recent TikTok ecommerce venture, TikTok Shops, is successful. But this success might be short-lived in some countries, with Indonesia very recently banning shopping transactions on social media apps.
From Likes to Sales – Why Social Commerce Can’t Be Ignored
Have you ever been scrolling on your Instagram feed, seen a picture of a model wearing a pair of shoes you really […]
Good-Better-Best Pricing Strategies
As the name implies, a G-B-B strategy aims to offer the customer multiple tiers of features for the same product or service at various price points. For example, if you book a flight, you can get the basic economy seat with five inches of legroom and guaranteed back pain after landing. Or, for an extra hundred dollars, you can get economy-premium seats with more legroom and a slightly better seat. Or if you’re feeling fancy and have money to spend, you can fly business class and have the best seats.
Pricing Strategies for the Ecommerce Entrepreneur
We previously talked about low-cost pricing and premium pricing strategies. But pricing is more complex than that, and getting the price right is one of the most important things in maximizing sales and profits. Different businesses have different products, customers, and competitive environments, so they need the best strategy for their business