François Maingret

Tag: sales (Page 1 of 2)

How Many Amazon Sales are Too Many? Why I Think Amazon Does More Sales Events than Ever and Why It Isn’t Sustainable.

April 16, 2024 / / 0 Comments

As a kid, going to a fast-food restaurant was an exciting experience. After all, I didn’t get the chance to get a Happy Meal very often, and I was always looking forward to my next visit to Mickey D’s. As an adult, however, I couldn’t care less. If I crave a Big Mac, I can drive anytime to the nearest McDonald’s. That’s exactly how many customers feel when a retailer does too many flash sales; it doesn’t feel special anymore.

As I explained in a recent LinkedIn post, Amazon seems to keep doing more and more sales events. We were used to Prime days once a year in the summer, but in the past year, we have also experienced Prime Big Deal days last fall, and now Amazon’s Spring sale just ended.

Today, I’d like to discuss this shift in Amazon’s strategy. The e-commerce landscape has changed a lot since the pandemic, and Amazon had to update its strategy to maintain its market share. In a second part, I want to discuss the drawbacks of this strategy and how it may affect the e-commerce giant negatively.

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Holiday Countdown: How Retailers Manage Customers Expectation When Shipping Orders

December 19, 2023 /

As we get closer to Christmas, many of us prefer to order our presents online and skip the long lines in grocery stores. I make the same mistake every year, waiting until the very last minute to start shopping. And every year, I ask myself the same question: Will my stuff be delivered before Christmas?

For businesses, the holiday season is often a very important time, and setting the right expectations for customers while maximizing sales is key. Let’s take a look at how big retailers do it, what we can learn from them, and what the best practices are.

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2024 Amazon Fee Changes: What You Can Expect to Pay Next Year

December 16, 2023 /

If you’re selling on Amazon and plan to continue doing so next year, I advise you to stock up on aspirin. Amazon has announced changes to their fee structure, and it will become a lot more complicated to figure out your cost structures when selling on the marketplace.

Some fees will decrease, others will increase, and new fees will be introduced. While selling on Amazon in 2023 could be a little confusing for new entrepreneurs, I imagine that even veterans will need time to adjust to these new fee structures.

Let’s go over the December 5th statement from Amazon explaining what changes will be made, and see who will see their expenses increase the most (and maybe the lucky ones who may pay less than in 2023). I will summarize the fees and try to make them as easy to understand as I can.

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Black Friday 2023: Record Sales and Shifting Consumer Trends

November 26, 2023 /

I remember watching videos of people rushing through the store and fighting for flat-screen TVs on Black Friday. Fortunately, when I was old enough to buy myself a large TV, online shopping had taken over, and there are now much easier ways to enjoy great deals.

For digital marketers, Black Friday and Cyber Monday are the Super Bowl of online shopping. The 2023 period did not disappoint, with record-breaking sales that show how E-commerce is still growing. While I won’t go into details about this important time (thousands of others have done it successfully), I still want to communicate to my readers the most important insights for this season.

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Indonesia’s Ban on Social Commerce : The Impact on Consumers and Social commerce Giants

September 30, 2023 /

Have you ever heard the term “TikTok brain”? Tiktok videos, reels, and other short formats are killing our attention span, and there is now a name for this phenomenon. In fact, nearly 50% of users surveyed by TikTok said that videos longer than a minute long were “stressful”. ONE minute is stressful now?! In addition to shrinking our attention spans, short videos are highly addictive, with the average TikTok user spending a whopping 95 minutes a day on the app. With this data in mind, it is no surprise that the recent TikTok ecommerce venture, TikTok Shops, is successful. But this success might be short-lived in some countries, with Indonesia very recently banning shopping transactions on social media apps.

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From Likes to Sales – Why Social Commerce Can’t Be Ignored

August 6, 2023 /

Have you ever been scrolling on your Instagram feed, seen a picture of a model wearing a pair of shoes you really like, and then found a View Products tag? That is social commerce: the fusion between ecommerce and social media. Kids are now born with a smartphone in their hands and social media on the screen. Platforms like Instagram, Facebook, and TikTok drive huge amounts of traffic daily and have billions of users worldwide. Companies had to find ways to monetize all this traffic and data, and social commerce is one of them. This relatively recent way of selling is significantly impacting the digital marketing world, and it is getting bigger by the year. But how big is it exactly and should you use it? Let’s find out.

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Good-Better-Best Pricing Strategies

Good-Better-Best Pricing Strategies

February 12, 2023 /

Perhaps not everyone is familiar with the Good-Better-Best approach in business, but we have all experienced it as customers, no matter where we shop. Booking a plane ticket? You’ll have to choose between Economy, Economy-Premium, or Business. Pumping gas? Your options are Regular, Midgrade, or Premium. It is an easy concept to understand, and many businesses across various industries are using this approach, while others are still not offering tiered pricing. The G-B-B strategy has many advantages, and if done right, can bring a lot of extra revenues. 

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Pricing Strategies for the Ecommerce Entrepreneur

February 4, 2023 /

Whether you have experience in online sales or not, you probably know that pricing is often one of the most important criteria for the customer. Of course, we all like a good deal, but pricing also affects our perception of a product. We previously talked about low-cost pricing and premium pricing strategies. But pricing is more complex than that, and getting the price right is one of the most important things in maximizing sales and profits. Different businesses have different products, customers, and competitive environments, so they need the best strategy for their business. Let’s talk about the seven main pricing strategies that apply to Ecommerce and online sales. 

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Free Shipping : Necessity or Margin Killer?

July 24, 2022 /

If you shop online, I’m sure you’ve been there: you find an item you really like at a decent price, you add it to your cart, begin checking out, and find out that shipping will add an extra $7 to your bill. What an awful surprise. The idea of paying for shipping greatly upsets you, and you give up on your purchase. Does this sound familiar? I’ve certainly done that many times. In the age of Amazon Prime, should other online businesses offer free shipping? Is charging for shipping a thing of the past?

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