Forget Gen Z: Why Boomers are Obsessed with Shopping on Temu
When I first heard about Temu, my knee-jerk reaction was to think it would be a Shein for random items, from kitchenware […]
Tag: ecommerce
Rufus Unleashed: Amazon’s New AI Assistant and What It Means for Your Business
In the last couple of months, we’ve been hearing about AI all day, every day. Everyone and everything claims to be using […]
Who is Your Target Customer?
I see the value proposition as the cornerstone of a successful business, something I often go back to when I discuss important […]
Anecdotal Data on Amazon Pricing and Market Saturation
Below is one of my recent LinkedIn Post. I wanted to also share it here on my blog, as I think the […]
A Fitting Room in the Post Office? Why La Poste Latest Experiment Can Make Sense in Some Areas
I recently saw a news article about a surprising innovation in my home country: fitting rooms at the post office. What does […]
TikTok Shop Increases Referral Fees – Who Will Lose The Most?
If you’re selling on TikTok Shop, or if you consider doing it, you’ve probably heard the big news: Referral fees will increase […]
The Fall of Zulily and Why Shifting Customers Expectations Can Kill Once Booming Businesses
Back in December, several Linkedin posts caught my eye: these were about Zulily laying off part of their workforce, updates by former […]
Holiday Countdown: How Retailers Manage Customers Expectation When Shipping Orders
As we get closer to Christmas, many of us prefer to order our presents online and skip the long lines in grocery […]