Tag: ecommerce (Page 1 of 9)

Is Temu Killing Dollar Stores? Why Are Dollar Stores Stock Prices Crashing

When I first heard about Temu, my initial thought was about how unsustainable the model seemed. But my second thought went to dollar stores: How could they compete with a website that makes it easy to find thousands of even cheaper items and have them delivered directly to your home, instead of having to search through the aisles of these stores?

Having recently read about Dollar Tree and Dollar General’s stock prices dropping significantly in the last quarter, I immediately wondered if competition from Temu and Shein was too much for these companies. Was my assumption correct, or is the situation more complex? Let’s see what’s happening with dollar stores and see if Temu is responsible for the drop in their stock prices. Then, I’ll quickly review what I observe on the digital side of these companies.

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Changes on the De Minimis Rule : Who are the Winners and Losers?

Is this the end of $0.50 funny cat socks and $5 disposable dresses? There’s been a lot of buzz over the last year about the de minimis rule, which has been exploited by companies like Shein and Temu. Now, the Biden-Harris administration is pushing for new regulations.

It seems like a direct jab at the two Chinese giants, but these changes would affect a lot more players. How bad could it be for Temu and Shein? And who will lose or benefit from the elimination of the de minimis rule? Let’s find out.

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From Most Hated Brand to Superstar Retailer: An Overview of Abercrombie & Fitch’s Digital Presence

If I had a time machine, I’d go back to just two years ago, Q2 2022, and buy ANF stock when it was still under $20. Now, it’s hovering around $150, and some analysts are calling it the “comeback of the decade.” In 2016, the brand was considered “America’s most hated retail brand” by the American Customer Satisfaction Index. So, how did the company rise from the ashes to become a major success today?

I’m convinced that part of the answer lies in their digital strategy. Samir Desai, Chief Digital and Technology Officer, said, “The Abercrombie and Fitch Company business through COVID saw their business become 50%, almost 60% digital, so a big spike in digital.” As we’ll see in this brief overview, the company is doing a lot of things right. Let’s review their sales channels, policies, and marketing initiatives.

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Walmart’s Impressive Q2 Ecommerce Performance: Should Brands Prioritize Walmart or TikTok Shops After Amazon?

If there’s one underdog in the ecommerce world, it’s Walmart. Earlier in 2024, all eyes were on TikTok Shops. We also hear a lot about Shein and Temu, and of course, the current king of online sales, Amazon. But seasoned ecommerce professionals always keep an eye on Walmart. The retail titan finally grabbed more attention with its Q2 results, showing over 20% growth in ecommerce YoY.

This raises an important question: How should brands prioritize sales channels? Should they focus on Walmart or TikTok Shops first? Let’s quickly review Walmart’s performance, see how its marketplace compares with Amazon, and explore what brands should do next.

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TikTok Partners with Amazon – Sign of a Major Ecommerce Change or a Small Piece of TikTok’s Social Commerce Strategy?

Is there a better way to break our attention spans and budgets than a partnership between Amazon and TikTok? The king of ecommerce is teaming up with the most addictive social media app to allow TikTok users to purchase items directly from Amazon without leaving the app.

Unfortunately, we don’t have all the details on this partnership yet, but people are already speculating on how it will impact the ecommerce world. Let’s first look at what we know about it and what the potential consequences could be for customers, brands, and the future of ecommerce.

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Etsy Launching Their Paid Insider Membership Program – Is This Enough to Help with Their Declining GMV?

What do you do when you want to increase your customers’ purchase frequency and lifetime value (LTV)? The current trend among retailers seems to be paid membership programs. If it works for Amazon or Costco, can it work for niche platforms?

Etsy recently announced they would experiment with their own membership program in September. We don’t have a lot of information yet, but I still want to discuss what this membership is about, reflect on why Etsy might do this, and give you my opinion on whether this can reverse the company’s decreasing GMV trend.

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New Flashy Ad Campaigns Won’t Always Fix Your Business – Why Ecomm Entrepreneurs Should Consider All 4Ps of Marketing

You’ve probably heard of the “Four Ps of Marketing.” If not, the 4Ps—Product, Price, Place, and Promotion—are the key elements that help businesses strategize how to develop, price, distribute, and promote their offers effectively.

If a company was a house, Price and Place would be how much the house is worth and where it is located—very important elements that are frequently discussed. Promotion would be the fancy cabinets and the fresh coat of paint on the kitchen walls. There are millions of blogs, YouTube channels, and TV shows about home decor, and many homeowners think their house will double in value if they put a fresh coat of beige paint on the walls. Finally, Product is the house itself: the walls, foundations, plumbing, insulation. It is not the “sexy” part of the building, something people even avoid discussing sometimes, but a house with structural issues will be a lot less attractive to buyers.

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