Tag: ecommerce
Customers Want Omnichannel Coupons : How Realistic is That?
Not too long ago, omnichannel was the center of attention in the ecommerce world, before AI and new sales channels became a […]
Is Walmart Marketplace Catching Up on Amazon? A Short Case Study on a Specific Category
If you missed the big news about Walmart this month, here it is: their earnings surpassed expectations, and the company hit a […]
Target Considers a Paid Membership Program : What is it About and Should Ecommerce Professionals Care?
For some people, going to Target to buy a loaf of bread and returning with $300 worth of clothes and home decor […]
What is the “Best Deal” on Amazon? My Take on the Recent “Buy Now” Lawsuit
Yes, I know, another lawsuit involving Amazon. But unlike many others’ past lawsuits, I struggle to see what Amazon is doing wrong. […]
How Much Power Do Consumers Have Over Your Business?
Every company claims to be “Customer-centric”, and claims to make customer satisfaction their priority. Of course, everyone wants to keep their customers […]
Forget Gen Z: Why Boomers are Obsessed with Shopping on Temu
When I first heard about Temu, my knee-jerk reaction was to think it would be a Shein for random items, from kitchenware […]
Rufus Unleashed: Amazon’s New AI Assistant and What It Means for Your Business
In the last couple of months, we’ve been hearing about AI all day, every day. Everyone and everything claims to be using […]