How to Find New Products Ideas
I have met many aspiring entrepreneurs over the years. While some were quick to start their first business, most were struggling to […]
The Ansoff Matrix in the Age of Ecommerce
Starting a business is always an exciting adventure. But after some time, entrepreneurs will begin to wonder, “What’s next?”. The Ansoff Matrix […]
What are Online Marketplaces?
The article below is an extract from my book Ecommerce 101. As the title implies, this is a book for people with […]
The Worst Product you Can Sell Online
You probably know that commodities are products like steel, sand, or oil. But if you think about it, many products sold to online consumers are close to being commodities. And being a commodity seller isn’t where you want to be as an ecommerce entrepreneur. Let’s see why.
Do You Need a Shopping App for Your Business? (Answer: Probably Not)
As an entrepreneur, you’ll find many people recommending that every online business should have its own app. So, should you jump on the bandwagon, or would creating a mobile app be nothing more than a huge waste of time and money?
You May Have More Competitors Than You Think
How many competitors do you think you have? Are you sure your environment isn’t more competitive than that? It is easy to underestimate how many competitors a company has. While finding out about direct competitors is easy, the threat of indirect competitors (or threat of substitutes) can be more difficult to evaluate. Ultimately, when does this competition matter, and when is it less of a problem?
Being Able to Enter a Market Does not Guarantee Success: Barriers to Entry vs Barriers to Profitability
Even when it is technically possible, entering a new market does not guarantee success. That is why I like to differentiate the two types of barriers to entry: those that prevent access to a market and those that prevent new entrants from having a fighting chance at making a profit.
Not Every Company Should Offer a Fancy Unboxing Experience
If you’re anything like me, you get way too excited when you receive a notification telling you something you ordered was delivered. […]
Free Shipping : Necessity or Margin Killer?
If you shop online, I’m sure you’ve been there: you find an item you really like at a decent price, you add […]
My Take on the Idea of Value Proposition
People will buy products that solve their problems and/or make their life better. That is for me the main idea on what’s […]