Tag: ecommerce
Follow up on the TikTok – Amazon Partnership and Data on Social Commerce
Following my recent post about the TikTok-Amazon partnership, I did a little more research. I analyzed data from the PYMNTS report, “Tracking […]
TikTok Partners with Amazon – Sign of a Major Ecommerce Change or a Small Piece of TikTok’s Social Commerce Strategy?
Is there a better way to break our attention spans and budgets than a partnership between Amazon and TikTok? The king of […]
Etsy Launching Their Paid Insider Membership Program – Is This Enough to Help with Their Declining GMV?
What do you do when you want to increase your customers’ purchase frequency and lifetime value (LTV)? The current trend among retailers […]
New Flashy Ad Campaigns Won’t Always Fix Your Business – Why Ecomm Entrepreneurs Should Consider All 4Ps of Marketing
You’ve probably heard of the “Four Ps of Marketing.” If not, the 4Ps—Product, Price, Place, and Promotion—are the key elements that help […]
Levi’s Focus on DTC: Why I Think the Brand Has What It Takes to Be Successful
Hot take: I think over 95% of businesses selling on large Amazon would fail miserably if they opened a DTC channel. Anyone […]
Seller Support Shortcomings – How it Can Hurt a Small Business
Last week, I came across a great article by Spencer Soper in Bloomberg (link below, I recommend reading it) about how Amazon […]
Amazon Plans to Facilitate Direct Shipping from China: Are Temu and Amazon Two Sides of the Same Coin?
Right before taking a vacation, I saw the news about Amazon planning to assist sellers based in China to ship directly to […]
Should You Participate in Amazon Prime Days?
As we approach July, I bet your LinkedIn feed is packed with guides on how to prepare for Amazon Prime Days. “This […]