The Fall of Zulily and Why Shifting Customers Expectations Can Kill Once Booming Businesses
Back in December, several Linkedin posts caught my eye: these were about Zulily laying off part of their workforce, updates by former […]
Tag: business strategy
Amazon Lowering Their Fees!* (*Only Applies When Competing With Shein)
Did you know that consumers throw away an estimated 60% of clothes within a year of purchase? This is shocking to me, […]
Amazon Now Sells Cars: A New Era of Growth or a Road Full of Potholes?
Amazon sells millions of different products: clothes, food, lawnmowers, toilets, and even houses. Not much is missing, especially now that we’re almost able to buy cars on Amazon. Starting in 2024, Amazon plans to revolutionize car buying by enabling customers to purchase Hyundai vehicles online directly from its platform. Amazon’s latest move, in partnership with Hyundai, may significantly impact the auto industry. The news was strong enough to impact the stock prices of companies like Carvana and Autotrader in mid-November. This move is a natural progression for Amazon and its digital showrooms, presenting an unprecedented offer to consumers.
From Disruption to Divestment: Unilever is Selling Dollar Shave Club
I could write a whole article on the Ad that turned Dollar Shave Club into a billion-dollar company. The ad was hilarious, […]
Examples of How the Legal Landscape Affects Online Businesses
Remember when the ecommerce world was the Wild West? Back in the early 2000s, when companies could collect any data they wanted, […]
Top 11 Mistakes Ecommerce Entrepreneurs Make
When I started my first business, I dedicated several months to work on my D2C website. I was very proud of having […]
Indonesia’s Ban on Social Commerce : The Impact on Consumers and Social commerce Giants
In addition to shrinking our attention spans, short videos are highly addictive, with the average TikTok user spending a whopping 95 minutes a day on the app. With this data in mind, it is no surprise that the recent TikTok ecommerce venture, TikTok Shops, is successful. But this success might be short-lived in some countries, with Indonesia very recently banning shopping transactions on social media apps.
Choice Hotel International’s Drip Pricing Controversy: The Strategy We All Love to Hate
Drip pricing strategies involve gradually revealing additional fees and charges to consumers as they progress through the booking or purchasing process. This tactic is heavily employed in the hospitality industry, and Choice Hotel International was accused of misleading customers regarding pricing. As a result, it becomes difficult for customers to figure out the true cost of a service or product.
Ecommerce Rivalry Unveiled: How to Navigate a Competitive Environment
In the grand theater of ecommerce, competition takes center stage, keeping the audience on the edge of their seats. But not every performance is a heart-pounding Shakespearean tragedy. Each business has its unique script, stage, and actors, and the intensity of rivalry among competitors can vary dramatically.
From Likes to Sales – Why Social Commerce Can’t Be Ignored
Have you ever been scrolling on your Instagram feed, seen a picture of a model wearing a pair of shoes you really […]