Ad Burden Isn’t Just CPC: What the Amazon FTC Lawsuit Is Missing
Amazon says the average cost per click on Sponsored Ads has, adjusted for inflation, stayed flat since 2019. At the same time, […]
Tag: business strategy
Knowing When to Exit a Channel
Most books addressing ecommerce distribution are giving you a play-by-play guide on how to enter channels. Fewer are telling you how to […]
Are We Really Surprised By Target Q3 2025 Results? Why Their Digital Strategy Doesn’t Work and What They Could Have Done Better
I remember only a few years ago the millions of memes about Target and how people would go there to buy a […]
Get Rich Quick by Teaching People How to Get Rich Quick
Note: This is satire, if you’re looking for legitimate business advice, this isn’t the right article for you. This is more of […]
Etsy Q1 Earning Call Review – Interesting Initiatives but Poor Threat Assessment?
“Etsy? Who cares about Etsy Q1 earning call when we can review Amazon’s?” Believe it or not, the world of ecommerce is […]
Ecommerce and Social Media are Fueling the Ultra-Fast-Fashion Machine – Can the Same Technologies Also Save Us From it?
In a previous article, I wrote about ultra-fast fashion, specifically on how France is trying to limit its impact on the environment […]
Chewy is Losing Customers : Can the Ecommerce Giant Surprising Strategic Move Help Them?
When I moved to Texas from France, I was surprised to see this many dogs when walking around. I thought every other […]
France Taxes Fast Fashion : Will We See Similar Regulations Expand to Other Countries and Industries?
Do you feel guilty ordering clothes from Shein? If so, you’re not alone. Thousands of social media users are voicing their concerns […]
How Much Power Do Consumers Have Over Your Business?
Every company claims to be “Customer-centric”, and claims to make customer satisfaction their priority. Of course, everyone wants to keep their customers […]