Ad Burden Isn’t Just CPC: What the Amazon FTC Lawsuit Is Missing
Amazon says the average cost per click on Sponsored Ads has, adjusted for inflation, stayed flat since 2019. At the same time, […]
Tag: advertising
New Flashy Ad Campaigns Won’t Always Fix Your Business – Why Ecomm Entrepreneurs Should Consider All 4Ps of Marketing
You’ve probably heard of the “Four Ps of Marketing.” If not, the 4Ps—Product, Price, Place, and Promotion—are the key elements that help […]
Transcript Extract – Interview With Abby Schommer – Choosing and Working with an Ad Agency
If you missed my interview with Customer Chief Officer at RevScience Abby Schommer, you can find the full video of the interview […]
Who is Your Target Customer?
I see the value proposition as the cornerstone of a successful business, something I often go back to when I discuss important […]
Is Amazon Now Mostly Ads? How the Recent FTC Lawsuit Addresses the User and Seller Experience
Today, we’ll discuss the allegations that Amazon shows favoritism towards its proprietary brands, and makes shopping confusing for customers by bloating search results with sponsored listings. This also impacts sellers bottom line, as they have to heavily invest on advertising if they want to drive sales