If you have ever studied business, you’ve probably heard of this concept called Product Life Cycle(and if not, you’ll definitely hear about it again soon). It represents the phases that a product goes through from its birth to its death.
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In the first part of this article, we talked about the basic AIDA funnel. If that funnel was too theoretical to you, let’s look at a real-world example on an ecommerce website. We will use the same example as above; we sell nutritional products on our online website.
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Ecommerce sales funnels – Part 1
Let’s say you are single, and you are trying to meet your soulmate on a dating app. You see an attractive stranger, start a conversation, and within a few texts, they ask you to marry them. What are you going to do? Say “Yes”? Or block them and never talk to them again? You might think that it’s a weird way to start a conversation.
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My name is François, I’m the author of this blog. I love writing and talking about business and ecommerce. I hope you enjoy my work, feel free to contact me for any suggestion!