November 29, 2024November 30, 2024Online sales

The 5 Most Common Ways of Product Discovery in Ecommerce

November 16, 2024November 16, 2024Marketing

Online Thrifting in the Age of AI: How to Preserve the Treasure Hunt Experience

My favorite thing about thrifting is the treasure hunt. You never know what you’ll find or how good of a deal you’ll […]

October 26, 2024October 26, 2024Business strategy

Zombies and Witches Favor Online Shopping: How Spirit Halloween’s Online Strategy Meets Their Expectations

If you live close to a large city, you’ve probably seen all these Spirit Halloween stores popping up recently. It’s impossible to […]

September 26, 2024September 21, 2024Interviews

Interview With Leoni Parkinson – Debunking the Top 5 Myths of Digital Marketing

August 20, 2024August 23, 2024Interviews

Interview With Malini Ratnam – Digital Retailing Program at the University of North Texas

August 2, 2024August 3, 2024Business strategy

New Flashy Ad Campaigns Won’t Always Fix Your Business – Why Ecomm Entrepreneurs Should Consider All 4Ps of Marketing

You’ve probably heard of the “Four Ps of Marketing.” If not, the 4Ps—Product, Price, Place, and Promotion—are the key elements that help […]

July 29, 2024July 29, 2024Business strategy

Levi’s Focus on DTC: Why I Think the Brand Has What It Takes to Be Successful

Hot take: I think over 95% of businesses selling on large Amazon would fail miserably if they opened a DTC channel. Anyone […]

July 27, 2024July 26, 2024Marketing

Transcript Extract – Interview With Abby Schommer – Choosing and Working with an Ad Agency

If you missed my interview with Customer Chief Officer at RevScience Abby Schommer, you can find the full video of the interview […]

June 19, 2024August 11, 2024Interviews

Interview With Abby Schommer – Choosing and Working with an Ad Agency

June 11, 2024June 11, 2024Marketing

Infographic – Should You Participate in Prime Days?