Are We Really Surprised By Target Q3 2025 Results? Why Their Digital Strategy Doesn’t Work and What They Could Have Done Better
I remember only a few years ago the millions of memes about Target and how people would go there to buy a […]
Walmart’s Ecommerce Journey : From 2 DCs to 4,600 Micro-Warehouses
Following the news of Doug McMillon retiring, I thought of how far Walmart went in ecommerce with McMillon as a CEO. Today, […]
The Doll That Broke a Marketplace: How Shein’s Paris Scandal Exposes the Hidden Flaws of 3P Models
Since I am covering a somber story, I will not start with a provocative hook and dive straight into the article. In […]
Amazon Prices Are Up This November: Tariffs Are Only Part of the Story
When I shop on Amazon these days, I sometimes notice the sticker shock on some items. That protein powder I grab monthly, […]
Think Your Product’s Too Boring for Ecommerce? Meet WD-40
When we think of successful ecommerce brands, flashy images pop into our heads: trendy clothes from Gymshark, elaborate skincare serums bought on […]
Book Review – The Ecommerce Growth Playbook by Joshua Warren
Call me a nerd if you want, but I have read dozens of books about various areas of ecommerce or business in […]
From Marketing Funnels to Agentic Signals : How Agentic Commerce Will Change the DTC Game
One of the things I like the best about ecommerce is that it is always evolving, based on consumer behavior and new […]
Who’s Steering the Ship? Why Brands Have Less and Less Control Over Ecommerce Customer Touchpoints
When I built my first brand, I saw it as my creation, something I would have full control over. But it did […]
SEO Isn’t Dead But It Isn’t the Only Game in Town : How to Prepare for the Rise of Generative Engine Optimization
I remember that not so long ago, Google was the undisputed king of information online. You needed to know how to fix […]