Temu vs Amazon – By How Much is Temu Cheaper?
If you ask your friends and family whether Temu is cheaper than Amazon, I guarantee everyone will say yes. But how much […]
The Returnuary Tragedy: Why Can Return Policies Make or Break a Business
What do you do when the ugly sweater you got for Christmas doesn’t fit? Chances are, it’s pretty easy to return it—and […]
Other News From November 2024
Like every month, there are some other news pieces I didn’t elaborate on but still found interesting. I’ve shared my thoughts on […]
Online Thrifting in the Age of AI: How to Preserve the Treasure Hunt Experience
My favorite thing about thrifting is the treasure hunt. You never know what you’ll find or how good of a deal you’ll […]
Zombies and Witches Favor Online Shopping: How Spirit Halloween’s Online Strategy Meets Their Expectations
If you live close to a large city, you’ve probably seen all these Spirit Halloween stores popping up recently. It’s impossible to […]
New Flashy Ad Campaigns Won’t Always Fix Your Business – Why Ecomm Entrepreneurs Should Consider All 4Ps of Marketing
You’ve probably heard of the “Four Ps of Marketing.” If not, the 4Ps—Product, Price, Place, and Promotion—are the key elements that help […]
Levi’s Focus on DTC: Why I Think the Brand Has What It Takes to Be Successful
Hot take: I think over 95% of businesses selling on large Amazon would fail miserably if they opened a DTC channel. Anyone […]