Who’s Steering the Ship? Why Brands Have Less and Less Control Over Ecommerce Customer Touchpoints
When I built my first brand, I saw it as my creation, something I would have full control over. But it did […]
Tag: strategy
Etsy Launching Their Paid Insider Membership Program – Is This Enough to Help with Their Declining GMV?
What do you do when you want to increase your customers’ purchase frequency and lifetime value (LTV)? The current trend among retailers […]
New Flashy Ad Campaigns Won’t Always Fix Your Business – Why Ecomm Entrepreneurs Should Consider All 4Ps of Marketing
You’ve probably heard of the “Four Ps of Marketing.” If not, the 4Ps—Product, Price, Place, and Promotion—are the key elements that help […]
Levi’s Focus on DTC: Why I Think the Brand Has What It Takes to Be Successful
Hot take: I think over 95% of businesses selling on large Amazon would fail miserably if they opened a DTC channel. Anyone […]
Connecting Channels, Captivating Customers: The Magic of Omnichannel Ecommerce
In ancient times, shopping was an adventure: people had to leave their houses, get in their cars, and explore aisles of physical […]
Social Factors and Business Opportunities for Ecommerce Entrepreneurs
I recently purchased a Fitbit watch, and I fell in love with it. I now spend more time tracking my heart rate […]