What Inflation Means for the Ecommerce Entrepreneur
At the beginning of 2022, we all realized how crazy inflation is. It hit me hard when I saw the price of […]
Category: Business strategy
How Politics Impacts Your Business
The French presidential election took place a few weeks ago, and I am glad it is over. I was getting bored of […]
How to Not Get Crushed When Competitors are Slashing Their Prices
We have all experienced this. Sales that previously looked great start to decrease month after month. Is it because of lower customer […]
The Difference Between Penny-pinching and True Low-cost Strategies
The difference between penny-pinching and true low-cost strategies Happy New Year to my readers! I know it’s been a while; I took […]
Don’t fall in the Trap of “Building Brand Awareness”
In the last few years, “brand awareness” became one of the most popular buzzwords in the digital marketing world. Every week, I […]
How Can Small Businesses Take Advantage of Economies of Scale? – Part 2
In the last article, we looked at how small businesses can take advantage of commercial, technical, and marketing economies of scale. But […]
How Can Small Businesses Take Advantage of Economies of Scale?
As you probably already know, economies of scale are cost reductions that occur when companies increase production. When you open an economics […]
Product Life Cycle : From Textbook to Real Life
If you have ever studied business, you’ve probably heard of this concept called Product Life Cycle(and if not, you’ll definitely hear about it again soon). It represents the phases that a product goes through from its birth to its death.