How Politics Impacts Your Business
The French presidential election took place a few weeks ago, and I am glad it is over. I was getting bored of […]
How to Not Get Crushed When Competitors are Slashing Their Prices
We have all experienced this. Sales that previously looked great start to decrease month after month. Is it because of lower customer […]
The Difference Between Penny-pinching and True Low-cost Strategies
The difference between penny-pinching and true low-cost strategies Happy New Year to my readers! I know it’s been a while; I took […]
Don’t fall in the Trap of “Building Brand Awareness”
In the last few years, “brand awareness” became one of the most popular buzzwords in the digital marketing world. Every week, I […]
How Can Small Businesses Take Advantage of Economies of Scale? – Part 2
In the last article, we looked at how small businesses can take advantage of commercial, technical, and marketing economies of scale. But […]
How Can Small Businesses Take Advantage of Economies of Scale?
As you probably already know, economies of scale are cost reductions that occur when companies increase production. When you open an economics […]
How Freelance Marketplaces Can Help You Build Your Business
Earlier this year, I was talking to a student who told me she was considering starting a side online business to generate […]
Product Life Cycle : From Textbook to Real Life
If you have ever studied business, you’ve probably heard of this concept called Product Life Cycle(and if not, you’ll definitely hear about it again soon). It represents the phases that a product goes through from its birth to its death.
Ecommerce sales funnels – Part 2
In the first part of this article, we talked about the basic AIDA funnel. If that funnel was too theoretical to you, […]
Ecommerce sales funnels – Part 1
Let’s say you are single, and you are trying to meet your soulmate on a dating app. You see an attractive stranger, […]