Ad Burden Isn’t Just CPC: What the Amazon FTC Lawsuit Is Missing
Amazon says the average cost per click on Sponsored Ads has, adjusted for inflation, stayed flat since 2019. At the same time, […]
Tag: online sales
Indochino Opens More Stores: Will Store Expansion Outrun the Customer Base?
Last month I wrote about Wayfair’s push into physical retail. The idea there was simple, some people won’t buy a couch without […]
Wayfair Doesn’t Believe Its Own Headline: Why Online and Retail Aren’t Always Competing?
Wayfair’s CFO Kate Gulliver went on CNBC in early August to talk about the company’s growth over the past couple of years. […]
Knowing When to Exit a Channel
Most books addressing ecommerce distribution are giving you a play-by-play guide on how to enter channels. Fewer are telling you how to […]
From Marketing Funnels to Agentic Signals : How Agentic Commerce Will Change the DTC Game
One of the things I like the best about ecommerce is that it is always evolving, based on consumer behavior and new […]
Who’s Steering the Ship? Why Brands Have Less and Less Control Over Ecommerce Customer Touchpoints
When I built my first brand, I saw it as my creation, something I would have full control over. But it did […]
Random Ecommerce News Q2 2025
I have not been posting as frequently on this blog, for several reasons. One of them being that I am working on […]
Should Platform Fees Be Regulated?
It’s a rare day when I don’t see complaints about the fees Amazon and other platforms charge. And I understand, the cost […]
JCPenney’s Merger with SPARC Group: Is It Enough to Save the Company?
Are we about to see department stores return to their former glory, or are they a relic of the past? Only time […]
The Returnuary Tragedy: Why Can Return Policies Make or Break a Business
What do you do when the ugly sweater you got for Christmas doesn’t fit? Chances are, it’s pretty easy to return it—and […]