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François Maingret
  • Home
  • Blog
    • Business strategy
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    • Online sales
    • Interviews
    • News
    • Articles en Francais
  • Resources
    • Ecommerce 101
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Tag: marketing

April 5, 2024April 16, 2024Online sales

Ecommerce and Social Media are Fueling the Ultra-Fast-Fashion Machine – Can the Same Technologies Also Save Us From it?

In a previous article, I wrote about ultra-fast fashion, specifically on how France is trying to limit its impact on the environment […]

March 20, 2024March 20, 2024Marketing

Top 5 Tips to Write Better Copy

March 17, 2024March 17, 2024News

Let’s Put Our Tinfoil Hats On and Explore the Potential Dark Side of Amazon’s Generative AI

Generative AI has been all the rage for a while now. How many marketers use Chat-GPT to generate engaging copy for their […]

March 5, 2024March 5, 2024News

Customers Want Omnichannel Coupons : How Realistic is That?

Not too long ago, omnichannel was the center of attention in the ecommerce world, before AI and new sales channels became a […]

February 8, 2024February 8, 2024News

Forget Gen Z: Why Boomers are Obsessed with Shopping on Temu

When I first heard about Temu, my knee-jerk reaction was to think it would be a Shein for random items, from kitchenware […]

February 7, 2024February 8, 2024News

Rufus Unleashed: Amazon’s New AI Assistant and What It Means for Your Business

In the last couple of months, we’ve been hearing about AI all day, every day. Everyone and everything claims to be using […]

January 28, 2024January 26, 2024Marketing

Customers Targeting Criteria Infographic

January 27, 2024January 25, 2024Business strategy

Who is Your Target Customer?

I see the value proposition as the cornerstone of a successful business, something I often go back to when I discuss important […]

January 6, 2024January 3, 2024News

The Fall of Zulily and Why Shifting Customers Expectations Can Kill Once Booming Businesses

Back in December, several Linkedin posts caught my eye: these were about Zulily laying off part of their workforce, updates by former […]

November 26, 2023November 28, 2023News

Black Friday 2023: Record Sales and Shifting Consumer Trends

I remember watching videos of people rushing through the store and fighting for flat-screen TVs on Black Friday. Fortunately, when I was […]

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Francois Maingret

My name is François, I’m the author of this blog. I love writing and talking about business and ecommerce. I hope you enjoy my work, feel free to contact me for any suggestion!

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