Who’s Steering the Ship? Why Brands Have Less and Less Control Over Ecommerce Customer Touchpoints
When I built my first brand, I saw it as my creation, something I would have full control over. But it did […]
Tag: marketing
Random Ecommerce News Q2 2025
I have not been posting as frequently on this blog, for several reasons. One of them being that I am working on […]
From Most Hated Brand to Superstar Retailer: An Overview of Abercrombie & Fitch’s Digital Presence
If I had a time machine, I’d go back to just two years ago, Q2 2022, and buy ANF stock when it […]
Walmart’s Impressive Q2 Ecommerce Performance: Should Brands Prioritize Walmart or TikTok Shops After Amazon?
If there’s one underdog in the ecommerce world, it’s Walmart. Earlier in 2024, all eyes were on TikTok Shops. We also hear […]
New Flashy Ad Campaigns Won’t Always Fix Your Business – Why Ecomm Entrepreneurs Should Consider All 4Ps of Marketing
You’ve probably heard of the “Four Ps of Marketing.” If not, the 4Ps—Product, Price, Place, and Promotion—are the key elements that help […]
Transcript Extract – Interview With Abby Schommer – Choosing and Working with an Ad Agency
If you missed my interview with Customer Chief Officer at RevScience Abby Schommer, you can find the full video of the interview […]
Should You Participate in Amazon Prime Days?
As we approach July, I bet your LinkedIn feed is packed with guides on how to prepare for Amazon Prime Days. “This […]