Do you take the time to read reviews from other customers before ordering something online? If you do, you’re in good company, as about 95% of shoppers do the same. However, you probably know that not all reviews online can be trusted. In the digital marketplace, it is common for unscrupulous companies or individuals to generate fake reviews, either to boost their sales or harm the reputation of their competitors. The proliferation of these deceptive reviews has become a huge problem in the e-commerce world. That is why six online titans have formed the Coalition for Trusted Reviews. Amazon joined Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot to share best practices and fight fake online reviews.
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When I started my first business, I dedicated several months to work on my D2C website. I was very proud of having my own website with my own products for sale. It was only when I thought my website was good enough that I created my Amazon Seller account. I was surprised to see that it barely took me two weeks to create my Amazon listings and secure my very first sale. If only I had created my Amazon before working on my website, I could have made six months’ worth of sales before opening my D2C channel. I didn’t have a good idea of what sales channel to prioritize at the time, and this was a costly mistake.
Continue readingSome people remember their first kiss, others their first time flying, I remember my first Amazon order. It was almost a decade ago, I had just moved to Philadelphia as an exchange student. I remember finding the stupidly expensive textbook I needed for a class on Amazon at 20% of the university bookstore price. This is when my journey with Amazon began. Back then, Amazon US already offered a huge selection of products, compared to European marketplaces. I was fascinated by how easy it was to find unique products and great deals. And let me tell you, things have changed. Sometimes, I’d like to go back in time and analyze the 2014 Amazon to compare it to the current version. As we will see in this article, there were many changes regarding the product search process. Changes so radical the FTC now has an eye on it.
Continue readingDid you know that even when shoppers discover a product they like on a retailer’s website, 90 percent of them still compare it with Amazon’s offerings or prices? It shows how bug Amazon’s influence is in the ecommerce landscape and why they strive to offer the best deals to their customers. However, if you’ve been reading the news, you likely know of the antitrust lawsuit that has brought Amazon under scrutiny.
Having spent many years as a seller on Amazon in multiple countries, I was very interested to hear more about it. The lawsuit accuses Amazon of using monopoly power to push higher prices for consumers, overcharge its 3rd-party sellers, and stifle competition. I would like to go through the key parts of the lawsuit, and reflect on what can be done to improve the situation for all stakeholders, including customers.
Continue readingHave you ever heard the term “TikTok brain”? Tiktok videos, reels, and other short formats are killing our attention span, and there is now a name for this phenomenon. In fact, nearly 50% of users surveyed by TikTok said that videos longer than a minute long were “stressful”. ONE minute is stressful now?! In addition to shrinking our attention spans, short videos are highly addictive, with the average TikTok user spending a whopping 95 minutes a day on the app. With this data in mind, it is no surprise that the recent TikTok ecommerce venture, TikTok Shops, is successful. But this success might be short-lived in some countries, with Indonesia very recently banning shopping transactions on social media apps.
Continue readingIn the latest news, the President of Indonesia has announced that his country is considering issuing new regulations regarding social commerce, the use of social media for direct online product sales. The main reason behind these potential regulations is the concern over predatory pricing and unfair competition that offline businesses might face.
Continue readingChances are, you’ve heard about Amazon’s Big Deal Days, that magical event that makes our wallets lighter. But do you know about Walmart’s Holiday Kickoff sale? Planned from October 9th to 12th, this event will overlap with Amazon’s own sale on October 10th and 11th. Walmart has big plans to increase its ecommerce presence and also said it generated over $80 billion from ecommerce in 2022, which is a 9% growth. That is better than Amazon’s overall ecommerce revenue growth of less than 6%.
Continue readingBack in April 2022, Amazon launched their “Buy with Prime” program, allowing sellers to offer customers shopping on their website the option to make purchases using their Amazon Prime accounts and receive items through Amazon’s sophisticated fulfillment network. The goal was to generate additional revenue for Amazon, gather data, and compete with platforms like Shopify.
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In the grand theater of ecommerce, competition takes center stage, keeping the audience on the edge of their seats. But not every performance is a heart-pounding Shakespearean tragedy. Each business has its unique script, stage, and actors, and the intensity of rivalry among competitors can vary dramatically.
Today, we will explore the competitive dynamics of the business world, with a special focus on the ecommerce world. For the business strategy nerds out there, we’ll delve into Porter’s analysis of the intensity of rivalry and apply it to online businesses. We’ll review the key factors that impact the intensity of rivalry before looking at strategies to successfully navigate a competitive environment. So, let’s dive in and discover what keeps our audience applauding.
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In ancient times, shopping was an adventure: people had to leave their houses, get in their cars, and explore aisles of physical retail stores, searching for treasures and good deals. Then came ecommerce, which changed the world. People now had the option to shop from their couches and get products delivered directly to their door. As a result, and for a long time, there were two very different worlds that provided very different experiences: physical stores and online shopping. How cool would it be if customers could have a unified shopping experience, whether they shopped from their laptops at home, a smartphone app, or directly at a retail store? That is already the case, and it is called an omnichannel strategy.
Continue readingAbout This Blog
My name is François, I’m the author of this blog. I love writing and talking about business and ecommerce. I hope you enjoy my work, feel free to contact me for any suggestion!