Ah, Halloween. That time of the year when children are allowed to trespass with a mask on, and take candy from strangers. It’s also the time when adults either wear the cheapest, last-minute costume, or go crazy and compete for the most elaborate outfit. Although there are major differences in how much each customer spends, the Halloween season is still an economic powerhouse. It is estimated that the average consumer will spend $108 in 2023, up from $100 last year. Halloween is a major event for retailers, and customers’ interest does not decrease. Let’s see how customers shop during the season and how businesses can plan for it.
Continue readingTag: ecommerce (Page 7 of 10)
Everyone has a few products they love, but only buy when they are on sale. Whether it’s electronics, luxury fashion, or even our favorite candies, sometimes we just refuse to pay full price, but are quick to pull out our credit card when we see a good deal online. For me, this product is Liquid IV. I feel like it really helps me not be dehydrated after a long flight. I wasn’t surprised when I heard that Liquid IV products were among the top sellers during the successful Prime Big Deal Days event on October 10-11.
Continue readingDo you take the time to read reviews from other customers before ordering something online? If you do, you’re in good company, as about 95% of shoppers do the same. However, you probably know that not all reviews online can be trusted. In the digital marketplace, it is common for unscrupulous companies or individuals to generate fake reviews, either to boost their sales or harm the reputation of their competitors. The proliferation of these deceptive reviews has become a huge problem in the e-commerce world. That is why six online titans have formed the Coalition for Trusted Reviews. Amazon joined Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot to share best practices and fight fake online reviews.
Continue reading
When I started my first business, I dedicated several months to work on my D2C website. I was very proud of having my own website with my own products for sale. It was only when I thought my website was good enough that I created my Amazon Seller account. I was surprised to see that it barely took me two weeks to create my Amazon listings and secure my very first sale. If only I had created my Amazon before working on my website, I could have made six months’ worth of sales before opening my D2C channel. I didn’t have a good idea of what sales channel to prioritize at the time, and this was a costly mistake.
Continue readingSome people remember their first kiss, others their first time flying, I remember my first Amazon order. It was almost a decade ago, I had just moved to Philadelphia as an exchange student. I remember finding the stupidly expensive textbook I needed for a class on Amazon at 20% of the university bookstore price. This is when my journey with Amazon began. Back then, Amazon US already offered a huge selection of products, compared to European marketplaces. I was fascinated by how easy it was to find unique products and great deals. And let me tell you, things have changed. Sometimes, I’d like to go back in time and analyze the 2014 Amazon to compare it to the current version. As we will see in this article, there were many changes regarding the product search process. Changes so radical the FTC now has an eye on it.
Continue readingDid you know that even when shoppers discover a product they like on a retailer’s website, 90 percent of them still compare it with Amazon’s offerings or prices? It shows how bug Amazon’s influence is in the ecommerce landscape and why they strive to offer the best deals to their customers. However, if you’ve been reading the news, you likely know of the antitrust lawsuit that has brought Amazon under scrutiny.
Having spent many years as a seller on Amazon in multiple countries, I was very interested to hear more about it. The lawsuit accuses Amazon of using monopoly power to push higher prices for consumers, overcharge its 3rd-party sellers, and stifle competition. I would like to go through the key parts of the lawsuit, and reflect on what can be done to improve the situation for all stakeholders, including customers.
Continue readingHave you ever heard the term “TikTok brain”? Tiktok videos, reels, and other short formats are killing our attention span, and there is now a name for this phenomenon. In fact, nearly 50% of users surveyed by TikTok said that videos longer than a minute long were “stressful”. ONE minute is stressful now?! In addition to shrinking our attention spans, short videos are highly addictive, with the average TikTok user spending a whopping 95 minutes a day on the app. With this data in mind, it is no surprise that the recent TikTok ecommerce venture, TikTok Shops, is successful. But this success might be short-lived in some countries, with Indonesia very recently banning shopping transactions on social media apps.
Continue readingIn the latest news, the President of Indonesia has announced that his country is considering issuing new regulations regarding social commerce, the use of social media for direct online product sales. The main reason behind these potential regulations is the concern over predatory pricing and unfair competition that offline businesses might face.
Continue readingChances are, you’ve heard about Amazon’s Big Deal Days, that magical event that makes our wallets lighter. But do you know about Walmart’s Holiday Kickoff sale? Planned from October 9th to 12th, this event will overlap with Amazon’s own sale on October 10th and 11th. Walmart has big plans to increase its ecommerce presence and also said it generated over $80 billion from ecommerce in 2022, which is a 9% growth. That is better than Amazon’s overall ecommerce revenue growth of less than 6%.
Continue readingBack in April 2022, Amazon launched their “Buy with Prime” program, allowing sellers to offer customers shopping on their website the option to make purchases using their Amazon Prime accounts and receive items through Amazon’s sophisticated fulfillment network. The goal was to generate additional revenue for Amazon, gather data, and compete with platforms like Shopify.
Continue readingAbout This Blog
My name is François, I’m the author of this blog. I love writing and talking about business and ecommerce. I hope you enjoy my work, feel free to contact me for any suggestion!