In the last few years, “brand awareness” became one of the most popular buzzwords in the digital marketing world. Every week, I receive marketing emails from digital consulting agencies telling me how they can help me “build brand awareness” or “increase brand awareness”. That sounds great on paper, and I think brand awareness can be a positive thing. However, what I’m seeing is that the necessity of building brand awareness has become overblown, especially for small niche businesses on a limited marketing budget. I wish I had time to ask these marketing agencies what they mean exactly by “increasing brand awareness”, and I suspect some of them are preying on businesses with limited knowledge of marketing strategy.
Continue readingTag: ecommerce (Page 11 of 11)
As you probably already know, economies of scale are cost reductions that occur when companies increase production. When you open an economics textbook and you read about it, you might find examples about company XYZ ordering 1 million units from their supplier instead of 100,000. I remember being a college student and learning about these economics concepts; it did not feel much different than learning about trigonometry in middle school: “When am I going to use this outside the classroom?” was my immediate thought.
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In the first part of this article, we talked about the basic AIDA funnel. If that funnel was too theoretical to you, let’s look at a real-world example on an ecommerce website. We will use the same example as above; we sell nutritional products on our online website.
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Ecommerce sales funnels – Part 1
Let’s say you are single, and you are trying to meet your soulmate on a dating app. You see an attractive stranger, start a conversation, and within a few texts, they ask you to marry them. What are you going to do? Say “Yes”? Or block them and never talk to them again? You might think that it’s a weird way to start a conversation.
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My name is François, I’m the author of this blog. I love writing and talking about business and ecommerce. I hope you enjoy my work, feel free to contact me for any suggestion!