When Your Channel Strategy Outlives its Usefulness : The Case of Dollar Shave Club
Back in my early days in the ecommerce industry, Dollar Shave Club was the case study everyone talked about. The mid-2010s were […]
Tag: dtc
From Most Hated Brand to Superstar Retailer: An Overview of Abercrombie & Fitch’s Digital Presence
If I had a time machine, I’d go back to just two years ago, Q2 2022, and buy ANF stock when it […]
Levi’s Focus on DTC: Why I Think the Brand Has What It Takes to Be Successful
Hot take: I think over 95% of businesses selling on large Amazon would fail miserably if they opened a DTC channel. Anyone […]
From Disruption to Divestment: Unilever is Selling Dollar Shave Club
I could write a whole article on the Ad that turned Dollar Shave Club into a billion-dollar company. The ad was hilarious, […]