François Maingret

Category: Marketing (Page 1 of 2)

Online Thrifting in the Age of AI: How to Preserve the Treasure Hunt Experience

November 16, 2024 /

My favorite thing about thrifting is the treasure hunt. You never know what you’ll find or how good of a deal you’ll get. Thrift stores and garage sales have always been my go-to, but the internet has brought us even more options. Platforms like eBay, Etsy, Craigslist, and Facebook Marketplace offer a million possibilities for finding secondhand items. Some are even industry-specific, like Vinted and ThredUp in the fashion industry. Thrifting has always brought me joy and excitement, but some people worry that the fun of the treasure hunt might be coming to an end.

With new technologies, especially AI, everything is becoming a lot more “optimized”. If algorithms can quickly find the hidden gems, what’s left for people like us? Today, we’ll see how technology has impacted online thrifting and the secondhand market, and how the experience has changed over the years.

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How Many Amazon Sales are Too Many? Why I Think Amazon Does More Sales Events than Ever and Why It Isn’t Sustainable.

April 16, 2024 /

As a kid, going to a fast-food restaurant was an exciting experience. After all, I didn’t get the chance to get a Happy Meal very often, and I was always looking forward to my next visit to Mickey D’s. As an adult, however, I couldn’t care less. If I crave a Big Mac, I can drive anytime to the nearest McDonald’s. That’s exactly how many customers feel when a retailer does too many flash sales; it doesn’t feel special anymore.

As I explained in a recent LinkedIn post, Amazon seems to keep doing more and more sales events. We were used to Prime days once a year in the summer, but in the past year, we have also experienced Prime Big Deal days last fall, and now Amazon’s Spring sale just ended.

Today, I’d like to discuss this shift in Amazon’s strategy. The e-commerce landscape has changed a lot since the pandemic, and Amazon had to update its strategy to maintain its market share. In a second part, I want to discuss the drawbacks of this strategy and how it may affect the e-commerce giant negatively.

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Good-Better-Best Pricing Strategies

Good-Better-Best Pricing Strategies

February 12, 2023 /

Perhaps not everyone is familiar with the Good-Better-Best approach in business, but we have all experienced it as customers, no matter where we shop. Booking a plane ticket? You’ll have to choose between Economy, Economy-Premium, or Business. Pumping gas? Your options are Regular, Midgrade, or Premium. It is an easy concept to understand, and many businesses across various industries are using this approach, while others are still not offering tiered pricing. The G-B-B strategy has many advantages, and if done right, can bring a lot of extra revenues. 

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Pricing Strategies for the Ecommerce Entrepreneur

February 4, 2023 /

Whether you have experience in online sales or not, you probably know that pricing is often one of the most important criteria for the customer. Of course, we all like a good deal, but pricing also affects our perception of a product. We previously talked about low-cost pricing and premium pricing strategies. But pricing is more complex than that, and getting the price right is one of the most important things in maximizing sales and profits. Different businesses have different products, customers, and competitive environments, so they need the best strategy for their business. Let’s talk about the seven main pricing strategies that apply to Ecommerce and online sales. 

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