Not too long ago, omnichannel was the center of attention in the ecommerce world, before AI and new sales channels became a thing. However, a solid omnichannel strategy is still important for retailers and is expected from shoppers who seek a consistent brand experience. According to a recent PYMNTS Intelligence study, 75% of U.S. shoppers expect digital coupons to be available for both in-store and online shopping.
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If you missed the big news about Walmart this month, here it is: their earnings surpassed expectations, and the company hit a major ecommerce milestone with $100 billion in sales last year.
This announcement prompted many ecommerce managers and executives (I certainly did) to reflect on their strategy regarding Walmart.com and if their plan was appropriate.
It is true that overlooking Walmart is easy these days. Amazon is still the king in the ecommerce realm, and flashy new entrants like Temu or Shein are being extremely aggressive in their marketing. And Walmart is in this awkward space where its ecommerce operations are too big to be completely ignored, but too small to be a company’s main focus (I get approached by Amazon agencies every day, but they very rarely mention Walmart).
Continue readingFor some people, going to Target to buy a loaf of bread and returning with $300 worth of clothes and home decor is a familiar scenario. The addiction to Target is real and might become more intense for some. Bloomberg reports that the company is considering offering a paid membership program as early as this year. Should they launch it, this program would be another competitor for Amazon Prime, Walmart Plus, and Costco memberships. However, Target is late to the party, many years after its competitors. Would proceeding with the project make sense for the company, or would it be doomed to fail? Ultimately, should e-commerce entrepreneurs keep an eye on this program?
Continue readingHave you found yourself needing a toaster-shaped desk lamp? How about a $1.28 keychain stapler? Or a 200-pack of men’s ankle socks? If so, I’ve got you covered. Temu has it all, and quickly became one of the most downloaded shopping apps in the US, offering millions of relatively inexpensive products shipped directly from China, targeting low-income Americans.
In recent news, Temu announced they would open their marketplace to US and European sellers. While this sounds like an obvious way to expand their operation, this information surprised me and made me wonder about Temu’s long-term strategy. Will they still pursue low-cost items, or are they attempting to diversify their offer?
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Below is one of my recent LinkedIn Post. I wanted to also share it here on my blog, as I think the data I collected and charts I built can be insightful to those of you selling on Amazon.
Is Amazon saturated? I don’t have the answer, but I do have some interesting anecdotal data (and some good news if you’re in the market for a massage gun).
I looked at a random product, massage guns. First, the evolution of the sale price for the current top 5 massage guns on Amazon. Most launched in 2020 (the first few months of data isn’t always available).
Did you know that consumers throw away an estimated 60% of clothes within a year of purchase? This is shocking to me, as I still own a T-shirt or two from my high school years. The fashion industry is responsible for about 10% of global carbon emissions, more than international flights and maritime shipping combined. Companies mass-producing a continuous flow of new, cheap designs like Shein have a disastrous impact on the environment. Some experts also claim that fast fashion has a negative impact on customers’ mental health, leading to feelings of inadequacy if they don’t regularly purchase new items, to impulsive buying decisions, followed by regret and guilt. We have all bought something online and regretted it weeks later, but the fast fashion industry takes it to the next level.
Continue readingIn my opinion, one of the main reasons behind Amazon’s success is its attractiveness for 3rd party sellers. The large amount of traffic and the easy way to generate sales (profitability is another story) certainly helped. Another big reason is their fulfillment network, notably their FBA program. When I didn’t know much about Ecommerce, I thought the idea of 3rd party logistics programs was genius and a huge opportunity for ecommerce entrepreneurs. It is no surprise that Walmart, a serious contender in the US Ecommerce space, launched their marketplace along with their WFS (Walmart Fulfillment Services) program.
Continue readingAmazon sells millions of different products: clothes, food, lawnmowers, toilets, and even houses. Not much is missing, especially now that we’re almost able to buy cars on Amazon. Starting in 2024, Amazon plans to revolutionize car buying by enabling customers to purchase Hyundai vehicles online directly from its platform. Amazon’s latest move, in partnership with Hyundai, may significantly impact the auto industry. The news was strong enough to impact the stock prices of companies like Carvana and Autotrader in mid-November. This move is a natural progression for Amazon and its digital showrooms, presenting an unprecedented offer to consumers.
Continue readingEveryone has a few products they love, but only buy when they are on sale. Whether it’s electronics, luxury fashion, or even our favorite candies, sometimes we just refuse to pay full price, but are quick to pull out our credit card when we see a good deal online. For me, this product is Liquid IV. I feel like it really helps me not be dehydrated after a long flight. I wasn’t surprised when I heard that Liquid IV products were among the top sellers during the successful Prime Big Deal Days event on October 10-11.
Continue readingAccording to the FTC, Amazon now takes nearly half of every dollar in sales from sellers who use its fulfillment services. Wow, that is quite a bold statement, and I can’t help but picture a high school bully stealing lunch money from scrawny kids. But is the situation really this dramatic? In the final part of my FTC lawsuit review, I’d like to go over the allegations concerning Amazon’s FBA (Fulfilled By Amazon) program.
Continue readingAbout This Blog
My name is François, I’m the author of this blog. I love writing and talking about business and ecommerce. I hope you enjoy my work, feel free to contact me for any suggestion!