sales channels Archives - François Maingret

When Your Channel Strategy Outlives its Usefulness : The Case of Dollar Shave Club

Back in my early days in the ecommerce industry, Dollar Shave Club was the case study everyone talked about. The mid-2010s were […]

Most books addressing ecommerce distribution are giving you a play-by-play guide on how to enter channels. Fewer are telling you how to […]

Channel sequencing: the order matters more than the mix I see a lot of newer ecommerce brands focusing on their channel mix, […]

Since I am covering a somber story, I will not start with a provocative hook and dive straight into the article. In […]

When we think of successful ecommerce brands, flashy images pop into our heads: trendy clothes from Gymshark, elaborate skincare serums bought on […]

I have not been posting as frequently on this blog, for several reasons. One of them being that I am working on […]

If you ask your friends and family whether Temu is cheaper than Amazon, I guarantee everyone will say yes. But how much […]

I’ve made many questionable investment decisions over the years, but buying Walmart stock is not one of them. Don’t worry, I’m not […]

If you live close to a large city, you’ve probably seen all these Spirit Halloween stores popping up recently. It’s impossible to […]