I see the value proposition as the cornerstone of a successful business, something I often go back to when I discuss important business and e-commerce concepts. Another key part is marketing and how to communicate this value proposition to the world. However, I believe an often overlooked aspect is addressing the right target demographic.
Continue readingTag: online sales (Page 3 of 5)
If you’re selling on TikTok Shop, or if you consider doing it, you’ve probably heard the big news: Referral fees will increase from 2% to 8% per transaction. TikTok Shops will also cut some of the subsidies they previously offered. While some immediate reactions following the announcements were dramatic, with people claiming the death of TikTok Shop, I feel that most people still see the platform as a viable channel.
My opinion is that TikTok Shop is a unique channel, with a strong value proposition. The lower fees were a tactic to increase the number of sellers on the platform and grow the marketplace. However, it isn’t for every business and some will be more impacted by the new fees than others. I also believe that the importance of the subsidies cut was downplayed, and will have significant consequences this year.
Let’s see how these fees compare with other marketplaces and what I think will be the consequences for businesses.
Continue readingAs we get closer to Christmas, many of us prefer to order our presents online and skip the long lines in grocery stores. I make the same mistake every year, waiting until the very last minute to start shopping. And every year, I ask myself the same question: Will my stuff be delivered before Christmas?
For businesses, the holiday season is often a very important time, and setting the right expectations for customers while maximizing sales is key. Let’s take a look at how big retailers do it, what we can learn from them, and what the best practices are.
Continue readingDid you know that consumers throw away an estimated 60% of clothes within a year of purchase? This is shocking to me, as I still own a T-shirt or two from my high school years. The fashion industry is responsible for about 10% of global carbon emissions, more than international flights and maritime shipping combined. Companies mass-producing a continuous flow of new, cheap designs like Shein have a disastrous impact on the environment. Some experts also claim that fast fashion has a negative impact on customers’ mental health, leading to feelings of inadequacy if they don’t regularly purchase new items, to impulsive buying decisions, followed by regret and guilt. We have all bought something online and regretted it weeks later, but the fast fashion industry takes it to the next level.
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In this super competitive world, everyone wants to see how they rank. Which football team is leading this season? What are the top 5 best-selling smartwatches? Which car has the best 0-60 times? In reality, the most important question is arguably, “Am I doing well compared to my competition?” That’s where benchmarks come in, and they’re everywhere – from tech, health, and of course the business world.
Continue readingI remember watching videos of people rushing through the store and fighting for flat-screen TVs on Black Friday. Fortunately, when I was old enough to buy myself a large TV, online shopping had taken over, and there are now much easier ways to enjoy great deals.
For digital marketers, Black Friday and Cyber Monday are the Super Bowl of online shopping. The 2023 period did not disappoint, with record-breaking sales that show how E-commerce is still growing. While I won’t go into details about this important time (thousands of others have done it successfully), I still want to communicate to my readers the most important insights for this season.
Continue readingAmazon sells millions of different products: clothes, food, lawnmowers, toilets, and even houses. Not much is missing, especially now that we’re almost able to buy cars on Amazon. Starting in 2024, Amazon plans to revolutionize car buying by enabling customers to purchase Hyundai vehicles online directly from its platform. Amazon’s latest move, in partnership with Hyundai, may significantly impact the auto industry. The news was strong enough to impact the stock prices of companies like Carvana and Autotrader in mid-November. This move is a natural progression for Amazon and its digital showrooms, presenting an unprecedented offer to consumers.
Continue readingAh, Halloween. That time of the year when children are allowed to trespass with a mask on, and take candy from strangers. It’s also the time when adults either wear the cheapest, last-minute costume, or go crazy and compete for the most elaborate outfit. Although there are major differences in how much each customer spends, the Halloween season is still an economic powerhouse. It is estimated that the average consumer will spend $108 in 2023, up from $100 last year. Halloween is a major event for retailers, and customers’ interest does not decrease. Let’s see how customers shop during the season and how businesses can plan for it.
Continue readingDo you take the time to read reviews from other customers before ordering something online? If you do, you’re in good company, as about 95% of shoppers do the same. However, you probably know that not all reviews online can be trusted. In the digital marketplace, it is common for unscrupulous companies or individuals to generate fake reviews, either to boost their sales or harm the reputation of their competitors. The proliferation of these deceptive reviews has become a huge problem in the e-commerce world. That is why six online titans have formed the Coalition for Trusted Reviews. Amazon joined Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot to share best practices and fight fake online reviews.
Continue readingAccording to the FTC, Amazon now takes nearly half of every dollar in sales from sellers who use its fulfillment services. Wow, that is quite a bold statement, and I can’t help but picture a high school bully stealing lunch money from scrawny kids. But is the situation really this dramatic? In the final part of my FTC lawsuit review, I’d like to go over the allegations concerning Amazon’s FBA (Fulfilled By Amazon) program.
Continue readingAbout This Blog
My name is François, I’m the author of this blog. I love writing and talking about business and ecommerce. I hope you enjoy my work, feel free to contact me for any suggestion!