When Your Channel Strategy Outlives its Usefulness : The Case of Dollar Shave Club
Back in my early days in the ecommerce industry, Dollar Shave Club was the case study everyone talked about. The mid-2010s were […]
Tag: distribution
The Doll That Broke a Marketplace: How Shein’s Paris Scandal Exposes the Hidden Flaws of 3P Models
Since I am covering a somber story, I will not start with a provocative hook and dive straight into the article. In […]
Think Your Product’s Too Boring for Ecommerce? Meet WD-40
When we think of successful ecommerce brands, flashy images pop into our heads: trendy clothes from Gymshark, elaborate skincare serums bought on […]