François Maingret

Tag: amazon (Page 3 of 4)

Rufus Unleashed: Amazon’s New AI Assistant and What It Means for Your Business

February 7, 2024 /

In the last couple of months, we’ve been hearing about AI all day, every day. Everyone and everything claims to be using AI these days. Marketing tools, dating assistants, deep fake scams, you name it. I think no one was surprised to hear about Rufus, the latest generative AI-powered shopping assistant, recently introduced by Amazon. 

My first reaction to this announcement wasn’t how this would help me as a consumer, but how this would impact my work as a marketer. We are still in the very early stages of this adventure, but we can already do some guesswork. Let’s quickly review the announcement, then try to imagine what the implications are for the millions of businesses selling on Amazon.

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Anecdotal Data on Amazon Pricing and Market Saturation

January 24, 2024 /

Below is one of my recent LinkedIn Post. I wanted to also share it here on my blog, as I think the data I collected and charts I built can be insightful to those of you selling on Amazon.

Is Amazon saturated? I don’t have the answer, but I do have some interesting anecdotal data (and some good news if you’re in the market for a massage gun).

I looked at a random product, massage guns. First, the evolution of the sale price for the current top 5 massage guns on Amazon. Most launched in 2020 (the first few months of data isn’t always available).

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2024 Amazon Fee Changes: What You Can Expect to Pay Next Year

December 16, 2023 /

If you’re selling on Amazon and plan to continue doing so next year, I advise you to stock up on aspirin. Amazon has announced changes to their fee structure, and it will become a lot more complicated to figure out your cost structures when selling on the marketplace.

Some fees will decrease, others will increase, and new fees will be introduced. While selling on Amazon in 2023 could be a little confusing for new entrepreneurs, I imagine that even veterans will need time to adjust to these new fee structures.

Let’s go over the December 5th statement from Amazon explaining what changes will be made, and see who will see their expenses increase the most (and maybe the lucky ones who may pay less than in 2023). I will summarize the fees and try to make them as easy to understand as I can.

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Amazon Lowering Their Fees!* (*Only Applies When Competing With Shein)

December 9, 2023 /

Did you know that consumers throw away an estimated 60% of clothes within a year of purchase? This is shocking to me, as I still own a T-shirt or two from my high school years. The fashion industry is responsible for about 10% of global carbon emissions, more than international flights and maritime shipping combined. Companies mass-producing a continuous flow of new, cheap designs like Shein have a disastrous impact on the environment. Some experts also claim that fast fashion has a negative impact on customers’ mental health, leading to feelings of inadequacy if they don’t regularly purchase new items, to impulsive buying decisions, followed by regret and guilt. We have all bought something online and regretted it weeks later, but the fast fashion industry takes it to the next level.

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Amazon Now Sells Cars: A New Era of Growth or a Road Full of Potholes?

November 18, 2023 /

Amazon sells millions of different products: clothes, food, lawnmowers, toilets, and even houses. Not much is missing, especially now that we’re almost able to buy cars on Amazon. Starting in 2024, Amazon plans to revolutionize car buying by enabling customers to purchase Hyundai vehicles online directly from its platform. Amazon’s latest move, in partnership with Hyundai, may significantly impact the auto industry. The news was strong enough to impact the stock prices of companies like Carvana and Autotrader in mid-November. This move is a natural progression for Amazon and its digital showrooms, presenting an unprecedented offer to consumers.

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Prime Big Deal Days Success and a Seller’s Dilemma

October 22, 2023 /

Everyone has a few products they love, but only buy when they are on sale. Whether it’s electronics, luxury fashion, or even our favorite candies, sometimes we just refuse to pay full price, but are quick to pull out our credit card when we see a good deal online. For me, this product is Liquid IV. I feel like it really helps me not be dehydrated after a long flight. I wasn’t surprised when I heard that Liquid IV products were among the top sellers during the successful Prime Big Deal Days event on October 10-11.

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Is Amazon Now Mostly Ads? How the Recent FTC Lawsuit Addresses the User and Seller Experience

October 8, 2023 /

Some people remember their first kiss, others their first time flying, I remember my first Amazon order. It was almost a decade ago, I had just moved to Philadelphia as an exchange student. I remember finding the stupidly expensive textbook I needed for a class on Amazon at 20% of the university bookstore price. This is when my journey with Amazon began. Back then, Amazon US already offered a huge selection of products, compared to European marketplaces. I was fascinated by how easy it was to find unique products and great deals. And let me tell you, things have changed. Sometimes, I’d like to go back in time and analyze the 2014 Amazon to compare it to the current version. As we will see in this article, there were many changes regarding the product search process. Changes so radical the FTC now has an eye on it.

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Amazon in Hot Waters: A Deep Dive into the Recent Antitrust Lawsuit

October 4, 2023 /

Did you know that even when shoppers discover a product they like on a retailer’s website, 90 percent of them still compare it with Amazon’s offerings or prices? It shows how bug Amazon’s influence is in the ecommerce landscape and why they strive to offer the best deals to their customers. However, if you’ve been reading the news, you likely know of the antitrust lawsuit that has brought Amazon under scrutiny.

Having spent many years as a seller on Amazon in multiple countries, I was very interested to hear more about it. The lawsuit accuses Amazon of using monopoly power to push higher prices for consumers, overcharge its 3rd-party sellers, and stifle competition. I would like to go through the key parts of the lawsuit, and reflect on what can be done to improve the situation for all stakeholders, including customers.

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Navigating the Holidays Ecommerce Showdown of Walmart and Amazon

September 20, 2023 /

Chances are, you’ve heard about Amazon’s Big Deal Days, that magical event that makes our wallets lighter. But do you know about Walmart’s Holiday Kickoff sale? Planned from October 9th to 12th, this event will overlap with Amazon’s own sale on October 10th and 11th. Walmart has big plans to increase its ecommerce presence and also said it generated over $80 billion from ecommerce in 2022, which is a 9% growth. That is better than Amazon’s overall ecommerce revenue growth of less than 6%.

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Amazon Buy With Prime New Features and What They Mean for Entrepeneurs

September 15, 2023 /

Back in April 2022, Amazon launched their “Buy with Prime” program, allowing sellers to offer customers shopping on their website the option to make purchases using their Amazon Prime accounts and receive items through Amazon’s sophisticated fulfillment network. The goal was to generate additional revenue for Amazon, gather data, and compete with platforms like Shopify.

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