When talking about Ecommerce, most of us picture a customer like you and me ordering something online for personal use. In other words, we think of a B2C online transaction. And just like we think of someone buying an item online for personal use when thinking Ecommerce, people tend to picture sales reps and face-to-face negotiation when talking about B2B sales. However, B2B is happening more and more online. Most people don’t know that B2B Ecommerce is much larger than the B2C Ecommerce market. In fact, the B2B Ecommerce market is valued at close to $15 Trillions, five times the B2C market. Forrester also estimates that online sales will grow to 17% of all B2B sales in the U.S. by 2023, from 9% before the pandemic.
Let’s see why B2B Ecommerce is growing so fast and what companies need to do to be successful in B2B Ecommerce.
Continue reading
