If you’re anything like me, you get way too excited when you receive a notification telling you something you ordered was delivered. Unpacking and having to remove tons of tape and packing materials can kill this initial excitement. However, some companies manage to make this process exciting and provide a fun and enjoyable “unboxing experience”. You probably even came across content creators posting these “unboxing videos” and showcasing products they like. Is it worth putting so much effort into making the packaging as attractive as possible? Would every entrepreneur benefit from offering their customers this experience?

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