I recently saw a news article about a surprising innovation in my home country: fitting rooms at the post office. What does fashion have to do with shipping packages? You guessed it, ecommerce returns. Why would I want to change and try on clothes in a post office? Well, in some cases it could make sense. Beyond the unique aspect of this move, I thought it was a good reminder of why local specificities still matter in an ever more connected ecommerce world.

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