François Maingret

Tag: online sales (Page 1 of 6)

The Returnuary Tragedy: Why Can Return Policies Make or Break a Business

January 4, 2025 /

What do you do when the ugly sweater you got for Christmas doesn’t fit? Chances are, it’s pretty easy to return it—and maybe even hopefully exchange it for something you actually like. Now, multiply this by millions of dissatisfied customers, and you’ve got “Returnuary,” a term I have recently read in the news to describe the period of time in January, after the holidays, when retailers see an influx of returns.

The scary part? According to an article published on PYMNTS, the rate of product returns went from 8.8% in 2012 to 14.5% last year. Returns aren’t just a pain for retailers —reverse logistics are also a massive expense.

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Amazon vs Walmart : Who Won the Ecommerce Battle of 2025?

January 1, 2025 /

I’ve made many questionable investment decisions over the years, but buying Walmart stock is not one of them. Don’t worry, I’m not here to give personal finance advice, but rather to talk about the retail giant and how it compares to the current king of ecommerce, Amazon.

For many years, Amazon has dominated the ecommerce world, performing much better than all of its competitors. But 2024 was different: Walmart is no longer flying under the radar and is getting more attention from marketers. But how big is it really?

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Amazon’s 3P Sellers Face FBA Bottlenecks Before Black Friday – Will 2025 Be Any Different?

December 4, 2024 /

Benjamin Franklin may have said, “In this world, nothing is certain except death, taxes, and supply chain nightmares before the holidays.” And I’d agree with him. To be fair, the marketplace has become so competitive and complex that large variations in volumes are bound to create some troubles. However, it seems like this year has been especially challenging for those selling through Amazon FBA.

Should we blame the port strike earlier this year, larger volumes of inventory being shipped, or other factors? In today’s article, I’d like to go over what happened with Amazon and see how the company is dealing with it. We’ll then look at how sellers were impacted, but more importantly, why fixing these issues is critical for the ecommerce titan.

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Zombies and Witches Favor Online Shopping: How Spirit Halloween’s Online Strategy Meets Their Expectations

October 26, 2024 /

If you live close to a large city, you’ve probably seen all these Spirit Halloween stores popping up recently. It’s impossible to miss them with their bright orange signs. I find it impressive that a company can generate enough revenue during the Halloween season to have the resources to open all of these temporary locations. But what’s even more impressive is that, even when operating within such a short time frame, they place a heavy focus on the online experience.

Let’s see how this company operates and review some key parts of their online strategy. Spirit Halloween recently added some interesting shipping options and seems to perform well online. Halloween is certainly an interesting time of year for businesses, and I thought it would be insightful to examine one of these extremely seasonal businesses that succeed online.

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When Most Marketplaces Increase Fees, eBay Removes Them for Private Sellers: Why Would They Do That?

October 13, 2024 /

One of the biggest complaints among Amazon, Walmart, or TikTok Shop sellers is the ever-increasing fees. But eBay UK has taken the opposite direction for private sellers (those who sell items occasionally for personal reasons, without the primary intention of making a profit or running a business). eBay UK has removed selling fees for private sellers across all categories, except for motors. After removing fees for fashion items earlier, eBay has now extended this policy.

They’ve also introduced new features like simplified listings, AI-generated descriptions, and tracked shipping with prepayment by buyers. eBay says they want to tap into an estimated £9 billion in resale potential from 294 million unused household items. I don’t think eBay would do this only to contribute to sustainability (although it helps), so let’s look at how removing fees for private sellers could impact both sellers and the company.

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From Most Hated Brand to Superstar Retailer: An Overview of Abercrombie & Fitch’s Digital Presence

September 4, 2024 /

If I had a time machine, I’d go back to just two years ago, Q2 2022, and buy ANF stock when it was still under $20. Now, it’s hovering around $150, and some analysts are calling it the “comeback of the decade.” In 2016, the brand was considered “America’s most hated retail brand” by the American Customer Satisfaction Index. So, how did the company rise from the ashes to become a major success today?

I’m convinced that part of the answer lies in their digital strategy. Samir Desai, Chief Digital and Technology Officer, said, “The Abercrombie and Fitch Company business through COVID saw their business become 50%, almost 60% digital, so a big spike in digital.” As we’ll see in this brief overview, the company is doing a lot of things right. Let’s review their sales channels, policies, and marketing initiatives.

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Walmart’s Impressive Q2 Ecommerce Performance: Should Brands Prioritize Walmart or TikTok Shops After Amazon?

August 25, 2024 /

If there’s one underdog in the ecommerce world, it’s Walmart. Earlier in 2024, all eyes were on TikTok Shops. We also hear a lot about Shein and Temu, and of course, the current king of online sales, Amazon. But seasoned ecommerce professionals always keep an eye on Walmart. The retail titan finally grabbed more attention with its Q2 results, showing over 20% growth in ecommerce YoY.

This raises an important question: How should brands prioritize sales channels? Should they focus on Walmart or TikTok Shops first? Let’s quickly review Walmart’s performance, see how its marketplace compares with Amazon, and explore what brands should do next.

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Seller Support Shortcomings – How it Can Hurt a Small Business

July 24, 2024 /

Last week, I came across a great article by Spencer Soper in Bloomberg (link below, I recommend reading it) about how Amazon sold a returned used diaper, and hurt an American small business relying on the FBA program. I found that this story is the perfect example of the shit (no pun intended) Amazon sellers have to deal with every day. The process of the incident is complex, with many actors and tasks involved, and I’d like to break it down to identify what went wrong and what could have been done better. Then, I’ll give my opinion on what I think was the main issue here, and how frustrating it can be for millions of sellers.

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